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| Advertising | 1 |
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| Crowley, John H. | 1 |
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Crowley, John H. – 1987
In an effort to plan a more useful media course for advertising majors at Marquette University, Milwaukee, Wisconsin, a survey was conducted, along with a series of informal interviews, of media directors with large and small advertising firms. The five participating directors completed broad questionnaires on which they rated on a five-point…
Descriptors: Advertising, Computer Software, Curriculum Development, Curriculum Research
