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Preparing for the New Era of Artificial Intelligence: My Experience of Teaching "Artificial Intelligence in Advertising"
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Yang, Jing – Journal of Advertising Education, 2023
With artificial intelligence (AI) technologies making significant evolutions over the past few years, there is a growing need for advertising students to get familiarized with the different types of AI technologies and explore and experiment with ways to adapt to such changes. This article illustrates the development and implementation of the…
Descriptors: Advertising, Professional Education, Merchandise Information, Course Descriptions
Digital Bootcamp: Teaching Advertising in a Digital Age: Special Report from the AEJMC Ad Division Pre-Conference on Teaching
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Slater, Jan; Broyles, Sheri; Clifton, Rhiannon – Journal of Advertising Education, 2015
This paper outlines a team teaching partnership between a full time marketing faculty member and a full time professional in advertising. The purpose of the course design is to give students realistic feedback on assignments and projects so that they work for more than a grade and understand that once they are working in a full time career, a…
Descriptors: Team Teaching, College Faculty, Marketing, Advertising
Prerequisite for a Consumer: An Inspection of Advertising in the Classroom
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Brodbelt, Samuel – Social Studies, 1976
Several classroom activities designed to examine the persuasive techniques used in consumer advertising are outlined. (DE)
Descriptors: Advertising, Class Activities, Consumer Education, Consumer Protection