Student-run advertising, public relations or integrated communications agencies at colleges and universities give students hands-on client experience, help them develop their professional skills and provide students with an understanding of how to work within an agency structure. For faculty advisers, managing a successful student-run agency can…

Issues in the continuing financial support of "Notre Dame Magazine" are discussed, such as overcoming administrator skepticism of the magazine's purpose and effectiveness, the editor as fund raiser, voluntary subscription programs, enhancing subscriber interest, recordkeeping, combining fund raising with subscriptions, and streamlining…

A study evaluated how an advertising campaign, conducted by Benton & Bowles Advertising Agency, affected the awareness of literacy needs and increased volunteerism for literacy education among the general public and the business community. Data for the evaluation were gathered in an extensive library search, a survey of Coalition for Literacy…

A major lobbying and advertising effort on behalf of women's athletics of the University of Minnesota, one of the few major sports-playing institutions where the women's athletic department operates independently from the men's program, is described. (MLW)

This two-volume textbook and collection of overhead transparency masters is intended for use in a course in setting up a small business. The following topics are covered in the first volume: getting off to a good start, doing market research, forecasting sales, financing a small business, understanding the different legal needs of different types…

This study guide is intended for use with the separately available entrepreneurship education text "How To Set Up Your Own Business." The guide includes student exercises that have been designed to accompany chapters dealing with the following topics: determining whether or not to set up a small business, doing market research, forecasting sales,…

This study guide, which includes the answers to student exercises included in it, is intended for use with the separately available entrepreneurship education text "How To Set Up Your Own Business." The guide includes student exercises and answers that have been designed to accompany chapters dealing with the following topics: deciding whether or…