Job profiles in German adult education are manifold, and the requirements for engaging in professional activity are only minimally regulated by the state. It is primarily the providers in adult education who decide on access to the professional field and influence the historical development of job profiles. The article presents findings from a…

The marketing of heated tobacco products (HTPs), like IQOS, influences consumers' perceptions. This mixed-methods study analyzed (i) survey data (2021) of 2222 US and Israeli adults comparing perceptions of 7 IQOS attributes (design, technology, colors, customization, flavors, cost and maintenance) and 10 marketing messages (e.g. 'Go smoke-free…')…

The global marketisation of higher education has been evidenced by a wide range of discursive phenomena. This article examines how several sets of student service advertisements in a Hong Kong university employ multilingual writing to promote tailored services and experiences to different groups of student 'consumers'. It draws on approaches from…

The promotion of lighter skin tones--a form of colorism--has a long and worrisome history. However, little is known about the discourse of colorism outside of Western contexts, especially in languages other than English and in online settings. Therefore, in this study, we applied keyword, collocation, and concordance analysis, alongside inductive…

Higher education institutions (HEIs) invest substantially in their social media presence for marketing, branding, student engagement, and recruitment purposes. To better understand HEIS' current social media strategies, this study developed a mixed-method approach to analyze Facebook content and posting practices of postsecondary institutions in…

This article explores linguistic creativity and innovation in multilingual advertising in Jordan through the use of signs displaying Arabinglish with multiple forms in the Jordanian linguistic landscape (LL). Drawing upon notions of nexus analysis [Scollon, R., & Scollon, S. W. (2004). "Nexus analysis: Discourse and the emerging…

National best practice guidelines for early childhood intervention (ECI) were first published in Australia in 2016, but research into the implementation of these guidelines has been limited. The purpose of this study was to determine the extent to which the role descriptions of ECI positions advertised by Australian employers aligned with the best…

Studio music teachers have always been constant in Australian society, rarely recognised beyond their immediate surrounds. Building a 'connection' of students required advertising, primarily by word-of-mouth or via local press announcements. Few teachers placed individual advertisements in local papers. This changed in 1911 with the establishment…

Today, being actively present on social networks promotes visibility in the digital environment. Active Presence requires choosing the platforms that best suit the communication needs of the audiences, developing a frequent activity (Activity) and disseminating a certain type of publications (Presence). This study defines and evaluates the level…

The figure of the teacher is becoming increasingly significant in schooling systems around the globe. In this article, we consider how the market-oriented system of schooling in the Australian state of New South Wales may be reflecting and (re)shaping understandings of who teachers are and should be. To do this, we present a corpus-assisted…

In this study, since no candidate received more than fifty percent of the votes in the TRNC Presidential election held on October 11, 2020, the election campaign visions of the candidates who made it to the second round and their latest commercials were analyzed using discourse analysis. For this purpose, the political advertising campaign…

The purpose of this study is to understand the reasons why Japanese higher education institutions show a lack of digital marketing activities. Specifically, we focused on the challenges faced by institutions with management and business faculties when implementing digital marketing. To achieve this purpose, the research invited 167 Japanese higher…

Media outlets often produce higher education rankings. These media platforms are largely financed, via advertising, by the higher education institutions they also rank. This paper investigates the relationship between university advertising in the Times Higher Education magazine and their place in the ranking published in the same magazine. Using…

The qualifications of faculty members play a crucial role in the success of educational systems. Academics with a high level of organizational citizenship behaviour (OCB) are mostly valued due to the excellent services they offer to their students. This study aims to investigate the impact of faculty members' personality traits on their OCB.…

This article examines Soviet social, political, and moralizing posters. The textual and visual images of Soviet poster-making with their thematic meanings are explored, and the role of poster creativity in forming the moral and ethical qualities of the younger generation is analyzed. Results suggest that the Soviet poster becomes a means of…