The 26th annual Teaching Pre-Conference organized by the Advertising Division of the Association for Education in Journalism and Mass Communication focused on the topic of innovating data storytelling and visualization with AI and ChatGPT. Five prominent speakers from leading media companies and universities shared insights with advertising…

It is imperative that today's advertising, journalism, mass communication, and public relations students are prepared to engage in corporate activism and corporate social responsibility communications once in the workforce. This article explores the need for incorporating equity-based pedagogy, using feminism as one of many approaches, into…

This theoretical paper argues for the need to review communication and media education curricula in the light of how roles and jobs are undergoing transformation in the communication and media industries wherein work carried out daily is influenced by Big Data analytics and derivations. Educators have to ensure that communication and media…

This study provides valuable data comprising analysis of existing practices in the sampled media departments of the leading private and public sector universities of Karachi in the context of Wheeler's conceptual model. The research looked into the aims and objectives, the curriculum, the faculty, and industry linkages of the media programs under…

Courses: Introduction to advanced classes in Media Studies, Women's Studies, Gender Studies, Race, Communication, and Advertising. Objectives: In this unit activity, students critically assess advertisements that co-opt female empowerment and then identify ways they can resist such strategies.

National survey of college mass communication students (N = 247) analyzed attitudes on the teaching of print and electronic media skills, using journalism students as comparison group. Previous research had not explored strategic communication student responses to convergence. Found identity variables within public relations (PR) field related to…

In this study, the impact of subjective norms on mass communication students' intentions to adopt new media production technologies was explored. The results indicated that subjective norms play an instrumental role in explaining behavioral intentions to adopt new media technologies. Moreover, the data indicated that public relations students…

Liberal arts universities are under mounting pressure to maintain their position of relevance in an increasingly technological and economically competitive world, while professional journalism is steadily losing ground to social media. This essay argues that a new partnership between journalism schools and the academic community would be…

Advertising and marketing education in colleges began in 1893, when Joseph Johnson of the University of Pennsylvania developed a curriculum in journalism that included information about advertising. Other universities developed curricula in journalism that included advertising in the late 1800s and early 1900s. Courses in marketing were offered in…

With declining budgets and increased pressure to deliver a prepared and hirable workforce, universities must look externally for resources to assist with recruiting and retaining top students. This nationwide survey of journalism and mass communication programs shows that while some programs have reached out to external professionals for advice…

Discusses advertising: what it is, how it gets to the consumer, what makes it effective, how much it costs, criticisms of advertising, and talents required in an advertising career. (SR)

Advocates analyzing ads to discover how they create meaning. Discusses theme and idea; relevance to the target audience; the effectiveness of the Partnership for a Drug-Free America ad; and theme, idea, and relevance as a package. (SR)

Discusses the pedagogical benefits of advertising competitions, and describes five national competitions available to students, including Nissan Student Advertising Contest, Philip Morris Marketing Communications Competition for Students, Direct Marketing Collegiate Echo Competition, and American Advertising Federation National Student Advertising…

Offers guidelines for writing film reviews, and briefly discusses aspects of film criticism and advertising. (GW)

Presents a way of using coupons to help sell products for yearbook advertisers and to increase both advertising in yearbooks by businesses and the sale of yearbooks to students. (MB)