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Fischbach, Sarah; Guerrero, Veronica – Journal of Advertising Education, 2020
The purpose of the study is to explore how the digital brand story assignment creates a transformative learning experience for students. This study involves assessing the levels of learning according to Mezirow's transformational learning theory through the development of digital brand stories. The authors have tested the Digital Brand…
Descriptors: Advertising, Merchandise Information, Story Telling, Transformative Learning
Dias, Maria do Rosário; Duque, Alexandra Freches – International Journal of Education and Literacy Studies, 2016
Childhood overweight and obesity have been increasing over recent years and, more than ever, we are being called to act, whether as clinicians, parents or educators. The aim of this empirical research is to assess children's cognitive and emotionally internalized mental representation of a "Preferred" and "Healthy Meal," using…
Descriptors: Food, Children, Child Health, Obesity