Tourism has been growing fast as a global industry. Promoting national tourism is therefore an important part of a country's economic plan and can contribute to its economic success. Tourism slogans have always been part of the promotion of national tourism. Almost every country has their own catchy, pungent taglines to attract new tourists. This…

Students' preferences are being shaped by what they view in advertisements. Hence, this study examined the occurrence of code-switching in Philippine TV advertisements. Particularly, it analyzed syntactic patterns of code-switching, pragmatic/discourse functions and motivations present in the code-switched ads aired from the country's giant TV…

Intended as a survey of the use of "weasel words" (a term coined by Theodore Roosevelt to mean an equivocal word intended to deprive a statement of its force), this book discusses these words both as a part of the historical process of language change and as a misleading and confusing element in current media. Humorous in tone, the book presents…

Discusses syntactic and stylistic errors in the language of advertising and the reason for these linguistic irregularities. Suggests ways of dealing with the problem. (EL)

The creative, purposeful departures from standard English used by advertisers are a worthwhile object of study in English classes. (JH)

Examines the fifth edition of S. I. Hayakawa's "Language in Action" in terms of original strengths and major content still intact, reorganization of chapters with updated application sections, and new chapters on television advertisement and use of deceptive language. (KEH)

German borrowing of English words after 1945 is analyzed, focusing on sociolinguistic and linguistic factors, changes English words have undergone in adoption into German, the main areas of borrowing, and the channels through which borrowing has occurred. It is proposed that the most common motives for borrowing are the importation of an object or…

Onomatopoeia is overlooked in many French grammar courses but plays a key role in everyday speech. Classification according to the feelings communicated stresses their importance. Students enjoy learning the sounds produced by animals in a second language and discovering the abundance of onomatopoeia in songs, commercials, comic books, and slang.…

A comparison of German and American advertising reveals differences in technique and structures. Persuasion is central in both, but the grammatical structures and illocutionary devices available in each language vary. The culture is also reflected in the type and degree to which each language uses techniques of persuasive language. The findings…

Four ideas for French language instruction are presented, including an exploration of cultural and linguistic meaning in advertising; use of the Minitel database and computer capabilities; interpersonal communication games; and a vocabulary development and comprehension activity using text from a French weekly publication. (MSE)

A study investigated the extent to which native speakers (NSs) and non-native speakers (NNSs) of Portuguese understand implicatures in Brazilian television commercials in Portuguese. Subjects were nine Brazilian graduate students and 11 American students of Portuguese at the University of Illinois at Urbana/Champaign. Correct inference of the…

Four French language instructional activities are described, including an exercise in use of the subjunctive mode, based on an advertisement; a simulation for use in business French; an examination of intonation and meaning in conversation; and an exercise in forming questions. (MSE)

The textbook, entirely in French, is designed to help prepare anglophone students for French language usage in the media and telecommunications. It is organized according to two major themes. The first part addresses the French of advertising; chapter topics include the actors in advertising (agencies, announcers, supports), forms of advertising,…

A collection of research in Japanese and Korean linguistics includes: "Repetition, Reformulation, and Definitions: Prosodic Indexes of Elaboration in Japanese" (Mieko Banno); "Projection of Talk Using Language, Intonation, Deictic and Iconic Gestures and Other Body Movements" (Keiko Emmett); "Turn-taking in Japanese…

Papers from a British conference on applied linguistics address various aspects of evaluation and language. Articles include: "Grammar and Language Impairment: Clinical Linguistics as Applied Linguistics" (Paul Fletcher); "Putting Our Practice Into Theory" (Deborah Cameron); "Applied Linguistics as Evaluation of Theory and…