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Peer reviewedLarson, Mark A. – Public Relations Review, 1989
Discusses how to use the Sender-Receiver Communications model to illustrate for students the process of "targeting your audience." Includes an assignment in which students are asked to apply knowledge gained from the model. (MS)
Descriptors: Advertising, Audience Analysis, Communication Skills, Credibility
Download full textLarson, Mark A. – 1988
The goal of this paper is to describe how one classroom teacher uses the Sender-Receiver Communications Model to illustrate for students in a lively and memorable way the process of "targeting your audience" with medium and message. Students are used as examples of Receivers, or target audience, illustrating the potential range of…
Descriptors: Advertising, Audience Analysis, Communication Research, Communication Skills
Association for Education in Journalism and Mass Communication. – 1999
The Media Management and Education section of the Proceedings contains the following 9 papers: "Communication Technique: How Does a U.S. Record Company Identify, Target and Reach Its Audience in an Ever-Competitive Marketplace?" (Lisa L. Rollins); "Supplier-Buyer Relationship in the Global News Value-Chain in the Internet Age"…
Descriptors: Advertising, Audience Analysis, Cable Television, Competition
