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Direct linkKilgour, Mark; Sasser, Sheila; Koslow, Scott – Creativity Research Journal, 2013
Given the creativity inherent in advertising, one useful measure of creativity may be the advertising creativity award. Although creativity awards have been used by academics, agencies, and clients as indicators of exemplary creative work, there is surprisingly little research as to what creative elements they actually represent. Senior agency…
Descriptors: Awards, Creativity, Advertising, Positive Attitudes
American Council on Consumer Interests, Columbia, MO. – 1982
This document contains the proceedings of a conference on the themes of career competency, consumer education, and consumer research conducted in April 1982. The proceedings consist of 69 research reports (each with abstract) as well as a list of the conference participants, their affiliations, and addresses. The reports, which are indexed by…
Descriptors: Abstracts, Advertising, Career Choice, Career Development
