Studio music teachers have always been constant in Australian society, rarely recognised beyond their immediate surrounds. Building a 'connection' of students required advertising, primarily by word-of-mouth or via local press announcements. Few teachers placed individual advertisements in local papers. This changed in 1911 with the establishment…

Media outlets often produce higher education rankings. These media platforms are largely financed, via advertising, by the higher education institutions they also rank. This paper investigates the relationship between university advertising in the Times Higher Education magazine and their place in the ranking published in the same magazine. Using…

While preparing to write this article, the author decided to review published teaching cases over the last 10 years concerning advertising and related fields in case journals. He became curious about trends in advertising teaching cases and decided to survey overall trends in teaching cases related to advertising cases. He reached out to 40…

This study examines the visual and verbal content of advertisements in women's magazines published between 1980 and 1990 in Turkey. Based on content analysis, we established the categories of products and services, age, body parts, women's roles, clothes, and locations. We determined the five most frequent words employed in all grammatical or…

Background: There has been an increase in the number of women's magazines in South Africa, which also contributes to the country's economic growth and development. Objective: Magazines serve as a source of entertainment and information and they cater for readers interested in learning more about what features in society and even globally, which…

The use of English in advertising across non-English-speaking countries is pervasive, often seen as a strategy to evoke prestige, modernity, and global appeal. However, its effectiveness may depend on factors such as text length, linguistic complexity, and local language use, which remain underexplored. This study investigates how Spanish and…

The study of Russian children's illustrated magazines at the various stages of their formation and development remains a relevant topic due to the evolution of their printed forms in the context of the transformation of the media environment. The first Russian children's magazine was "Children's Reading for the Heart and Mind"…

This paper examines Australia's history of uniformed schooling as mediated by its leading mass-market magazine, the "Australian Women's Weekly." This magazine was a significant cultural agent that served as an authority on everything from fashion to schooling, capitalizing on the matter of school dress by running advertisements for…

This paper aims at exploring the different modes of persuasion used in English and Arabic advertisements that mainly address women. The research adopted a qualitative research design with the content analysis approach to prepare a study based on the modes like rhetoric, discourse analysis and persuasion strategies. The study hypothesized that…

Using citation analysis, this study identifies the most relevant journals in communication studies. The study analyzes citations from a representative list of 116 journals from subject areas within communication studies over a 30-year period and addresses research interests throughout the discipline. Results indicate that most journals cited in…

Femininity is learned from a myriad of social agents and institutions. An avid consumer of media, today's pre-adolescent girl, or "tween," is inundated with messages about how to be a socially acceptable female. What is the nature of these messages tweens are receiving about femininity? Are tween girls in today's society encouraged to…

The underlying thesis of much popular parenting discourse in circulation in western Anglophone countries is that parenting labour has intensified historically, notably in regard to schooling, and that we are witnessing new kinds of parental attitudes and strategies. A related argument holds that parents, especially middle-class parents, have…

The Report of the APA Task Force on the Sexualization of Girls, published in 2007, is one of the most frequently accessed APA reports. The task force was formed and report was compiled in response to concerns regarding the impact of sexualization on girls and society at large. This article presents a review of research published since the report…

This article examines cultural representations of the mid-twentieth century mother of schoolchildren in a mass-circulation Australian women's magazine, arguing that schools and schooling have been under-acknowledged in the historiography of mothering, despite their importance in shaping modern childhood and family life. Framing the…

This article presents a systematic analysis of all refereed articles, research reports and invited commentaries (N = 197) published in the Journal of Advertising Education from 1996 to 2015. The analysis revealed that the most common article theme was classroom and course instruction (52.8%; n = 104). Within that theme, articles about using a tool…