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Mosser, John W.; Muller, Brita – 1990
This article provides an overview of a major national advertising campaign in support of cooperative education designed to expand postsecondary cooperative education in the United States. Conducted by the Advertising Council at the request of the National Commission for Cooperative Education and endorsed by 700 colleges and universities, the U.S.…
Descriptors: Advertising, Cooperative Education, Postsecondary Education, Program Effectiveness
Download full textMarkowicz, Arlene, Ed.; And Others – NAB Clearinghouse Quarterly, 1984
This quarterly contains 11 bulletins that profile marketing campaigns for the Job Training Partnership Act (JTPA) that have been implemented successfully in local programs throughout the United States. For each program, the description provides information on the operator, funding, results, time span, background, marketing/public relations…
Descriptors: Adults, Advertising, Attitude Change, Demonstration Programs
Waltz, Freddie C.; And Others – 1984
This recruitment package consists of materials designed to assist those individuals who are responsible for recruiting students into postsecondary vocational education programs. The package, which may be used either as a guide to establishing and implementing a new promotional policy or as a resource to use when planning a specific promotional…
Descriptors: Advertising, Career Counseling, Commercial Art, Counselor Role
McGrath, Mimi; Pekelo-Bielen, Rhonda – 1983
This volume, the second in a two-volume guide designed to provide vocational educators in Massachusetts with some practical tools for planning and implementing student recruitment strategies in their local areas, offers step-by-step instructions for implementing specific recruitment strategies. The first chapter examines the benefits of holding…
Descriptors: Access to Education, Advertising, Bilingual Students, Communication Skills
HR & H Marketing Research International, Ltd., London (England). – 1985
A study evaluated procedures currently used to market adult education at five colleges in Great Britain. Data were collected from roundtable discussions with the principals and vice-principals of the five participating colleges and from interviews and questionnaires administered to staff members from each college and to representatives of…
Descriptors: Adult Education, Advertising, Advisory Committees, Change Strategies
