Professionals staffing the advertising industry have a double role to fulfill. They must perform in a manner which will maximize their clients' economic goals as well as maintain a sense of social responsibility which is entrusted with any and every mass media decision-maker. Little research has been done, to date, on which personal qualities…

The dissemination activities through which college admissions officers heard about Project CHOICE, a three-year project to help colleges improve the information they provided to prospective students, were investigated. The study involved determining how well various dissemination methods (newsletter, journal articles, conference presentations,…

The University of Akron measured the effects of a three-year advertising campaign by means of a questionnaire sent to high school seniors and their parents as well as incoming freshmen enrollees. The results indicated that the advertising had been effective and supplied the university with guidelines for future campaigns. (Author)

The central issue in determining taxability of colleges' unrelated business income is the tax's purpose: to eliminate unfair advantage of exempt organizations over tax-paying businesses. If the business is not competing with outside vendors and can be related to the organization's exempt purposes, income is not taxable. (MSE)

The Educational Foundation of the American Association of Advertising Agencies was established by the Association's board to foster the accomplishment of six major goals: to create a bridge between advertising and university research, to attract top young people to the study of advertising, to raise the academic stature of advertising, to enlarge…

A researcher recounts his experience after publishing research findings concerning cigarette advertising and children. He reports attempts to constrain his research and obtain confidential records. He concludes that without vigorous protection of academic freedom, corporate power and state action may discourage economically or politically…

This single-volume reference describes in detail the federal tax laws governing income tax exemption for qualified organizations. All categories of tax-exempt organizations are treated, as well as many related subjects, providing the conditions and requirements for protecting a tax-exempt status. Organized according to the subject's major…