Applies Hugh Rank's intensification-downplay model of language analysis to the doublespeak in advertisements. (MKM)

Describes the "vox pops" method, in which students respond to conflicting news media reports on identical issues and, thus, learn that watching television and reading newspapers require critical attention. (ARH)

The primary purpose of this study was to investigate the effectiveness of "The Propaganda Game" in teaching selected persuasion techniques which may be used in the advertising of health products or services. The sample included 224 students in an introductory personal health course at Eastern Michigan University. The subjects were…

Describes how to provide students with the opportunity of examining, discussing, and writing about the appeal of advertisements. (TO)

Discusses ten areas to be aware of when analyzing ads and offers suggestions for a unit on advertising interpretation and a bibliography of materials about advertising. (TO)

Presents a list of possible lecture topics on propaganda in advertising and a list of the kinds of propaganda used, particularly in television advertising. (HTH)

This paper offers techniques and strategies which high school and college teachers of speech communication can use for teaching units and/or courses in advertising. One such technique is role playing, which can involve the corporate chairperson, the executive coordinator, and chairpersons for magazine advertising, outdoor advertising, broadcast…

Since teachers have been encouraged to give attention to advertising, product advertising has been the subject of study, but because of the large amount of money spent on them, two other aspects of advertising need special attention: corporate-sponsored image (which deals with characteristics and image of the company rather than with products or…

A compilation of activities and instructional ideas on advertising helps intermediate or junior high school teachers incorporate simple consumer education concepts into the social studies curriculum. Material is divided into three sections. An outline defines 16 advertising techniques including eye appeal, youth appeal, snob appeal, celebrity…

Contends that, despite increasingly sophisticated means of communication, posters remain a powerful cornerstone of many government advertising campaigns. Describes the beginnings and evolution of Smokey Bear from a World War II homefront poster to an ongoing advertising success. (CFR)

This study attempted to better define the nature of critical thinking and its component skills (with a focus on the interpretation, analysis, and evaluation of data) by investigating the relationship between critical thinking competency and an activity card method of instruction, individual or small group work patterns, achievement, and sex. The…

Developing individuals who can think and read critically when confronted by the language of commercial and political persuaders is an important goal of reading instruction and of education in general. To make students capable of dealing with the omnipresent propaganda of the modern world, teachers themselves must have a functional concept of…

This document provides teaching guidelines, objectives, and student activities for a three-part television advertising unit intended for use in a fourth grade consumer economics program. Major objectives of the unit are to help students look critically at television commercials. Each part of the unit requires from four to six hours of classroom…

Emphasis in this teacher's guide and activities booklet is on helping students analyze common advertising techniques and propaganda devices in television, magazine, and radio commercials. The unit is intended for use on the sixth grade level and can be integrated into language arts and/or social studies curricula. The unit is presented in two…