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Direct linkTakaya, Kentei – Journal of Visual Literacy, 2016
Visual literacy is an important skill for students to have in order to interpret embedded messages on signs and in advertisements successfully. As advertisements today tend to feature iconic people or events that shaped the modern world, it is crucial to develop students' visual literacy skills so they can comprehend the intended messages. This…
Descriptors: Visual Literacy, English (Second Language), Second Language Learning, Second Language Instruction
Peer reviewedSanders, Lester E.; Lynd, Robert – Business Education Forum, 1982
Examines a simulation approach to teaching selected research concepts to marketing and distributive education students and to applying these concepts to advertising layout, broadcast media advertising, retail selling, and wholesaling. (CT)
Descriptors: Advertising, Broadcast Industry, Distributive Education, Marketing
Download full textBowers, Thomas A. – 1982
One approach to teaching a college-level retail advertising course emphasizes the use of newspapers and shopping guides. The course objectives are (1) to acquaint students with practices and problems of retailing, with particular emphasis on promotion and advertising; (2) to acquaint them with ways local advertising media meet promotional and…
Descriptors: Advertising, Course Descriptions, Distributive Education, Higher Education
Sanderson, Barbara – 1981
This is the tenth in a set of 36 teacher guides to the Entrepreneurship Training modules and accompanies CE 031 048. Its purpose is to give students some idea of what it is like to own and operate a bicycle store. Following an overview are general notes on use of the module. Suggested steps for module use contain suggestions on introducing the…
Descriptors: Administrator Role, Advertising, Business Administration, Business Education
Rassen, Rachel L. – 1981
This is the eleventh in a set of 36 teacher guides to the Entrepreneurial Training modules and accompanies CE 031 050. The purpose of this module is to give students some idea of what it is like to own and operate a flower and plant store. Following an overview are general notes on use of the module. Steps for module use contain suggestions on…
Descriptors: Administrator Role, Advertising, Business Administration, Business Education
Rassen, Rachel L. – 1981
This is the seventh in a set of 36 teacher guides to the Entrepreneurship Training Modules and accompanies CE 031 042. Its purpose is to give students some idea of what it is like to own and operate an apparel store. Following an overview are general notes on use of the module. Suggested steps for module use contain suggestions on introducing the…
Descriptors: Administrator Role, Advertising, Business Administration, Business Education
Harris, Ronald R. – 1986
This handbook was developed to provide vocational education teachers in Montana with information about entreprenuership so that they can integrate the concepts into their vocational courses. The guide provides a definition of entrepreneurship and describes the syllabus for entrepreneurship (ownership, location, financing, personnel, promotion,…
Descriptors: Advertising, Business Administration, Classroom Techniques, Course Content
