Of the aim of this investigation is to show the methods of studying the trademarks development to better understand their role in modern economy and advertising. Along with the methods, we have tried to postulate that the concept "property" accelerate their wide-spreading and necessity. It was established that the creators (brand…

Objective: Despite declining cigarette smoking rates in the US, there is a continued need for tobacco prevention education campaigns to reach young adults. Recognizing the need for improved tobacco control messaging, the University of Texas (UT) System engaged The University of Texas at Austin Center for Health Communication to develop a brand and…

The use of English in advertising across non-English-speaking countries is pervasive, often seen as a strategy to evoke prestige, modernity, and global appeal. However, its effectiveness may depend on factors such as text length, linguistic complexity, and local language use, which remain underexplored. This study investigates how Spanish and…

The number of schools delivering a non-national curriculum in English outside an English-speaking nation has doubled in size since 2012 and numbered 12,000 by 2021. However, the well-recognized paradoxical situation of how these supposedly values and ethically driven institutions can continuously discriminate in favor of certain types of educators…

In the past five years, Delta State University's academic library has made significant efforts to develop sustainable outreach programs that support the LGBTQ+ (Lesbian, Gay, Bisexual, Transgender, Queer+) community. This program has increased the library's visibility and enhanced its image among its students, faculty, and staff. The article…

The widespread popularity of corporate social responsibility (CSR) within universities has influenced various changes in the higher education sector, affecting the operations of higher education institutions in many developed and developing countries. Using institutional theory, this study explores the connection between university CSR and…

Courses: Campaigns, Account Planning, Public Relations (PR), and any other strategic communication course where groups are assigned. Objectives: The purpose of this single-class escape-room activity is to increase students' ability to work in time-demanding group settings while utilizing unconventional methods to reinforce material covered in…

Job advertisements provide accessible and practical data to explore labour market dynamics and recruitment trends. This paper presents a scoping review of empirical studies using teacher or teacher educator job advertisements as primary data. Particularly, this review will provide a structured overview of the methodology and objectives of the…

Firms often make marketing missteps that offend minority consumers. Such missteps are attributed to the lack of diversity within the marketing field. This paper presents a corporate engagement program that partners minority students with a national company as an innovative approach to this problem. Leveraging both passive and active learning,…

The learning outcomes concerning the characteristics of persuasive communication are specified within Turkish curriculum from 4th grade onward. Depending on the field and purpose, persuasive communication exhibits different characteristics. Turkish language education program addresses such general characteristics of media texts as cultural…

This quantitative research study sought to determine the impact social media advertising had on 15 community college courses. The enrollment data was collected from these 15 courses after they had been advertised using social media, and it was compared to the enrollment data for these same courses when they were offered in 2020. The social media…

In this study, we employ discourse analysis of US gubernatorial political advertisements to analyze the discursive struggles over the purposes of public schools. The advertisements are analyzed to demonstrate how rhetoric works to shape consent for dominant, human capital views regarding schooling's purposes, as well as to communicate alternative…

This study examined the impact of university services on customers' (students') Emotional Brand Attachment (EBA) and Customer Citizenship Behaviors (CCB). The main reason for examining this association was to explore the role customer service generated EBA played in motivating students to exhibit voluntary and extra-role behaviors. Using 568…

This paper looks at the contribution of applied cognitive psychology primarily to the research on advertising. The first issue is to attempt to define and specify the unique contribution of applied, as opposed to "pure," cognitive psychology to this research area. Next, the issue of the medium of message delivery is discussed. The…

Smoking incurs heavy financial costs for direct medical expenditures and lost productivity related to premature death. The Alaska Tobacco Prevention and Control Program designed a media campaign called 'The Real Cost' to raise awareness of the economic cost of smoking to all Alaskans, regardless of their smoking status. The campaign presented this…