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Trojan Horse: An Analysis of Targeted Advertising to Reduce Sexually Transmitted Diseases among Ymsm
Tolosa-Kline, Ayla; Yom-Tov, Elad; Hoffman, Caitlin; Walker-Baban, Cherie; Lewis, Felicia M. T. – Health Education & Behavior, 2021
Background: Men who have sex with men (MSM) increasingly use internet-based websites and geospatial apps to seek sex. Though these platforms may be useful for public health intervention, evaluations of such interventions are rare. We sought to evaluate the online behavior of young MSM of color in Philadelphia and the effectiveness of using ads to…
Descriptors: Advertising, Prevention, Sexually Transmitted Diseases, LGBTQ People
Borgognoni, Brooke; LeBlanc Wicks, Jan – Journal of Advertising Education, 2021
This survey of faculty advisers examined major variables and findings of past research on student-run agencies using organizational theory. Larger agencies appeared to offer training in more formalized business procedures among a more diverse client base, found in previous research to be helpful to student-run agency graduates now on the job.…
Descriptors: Faculty Advisers, Teacher Attitudes, Advertising, Public Relations
Lyon, Melissa Arnold; Kraft, Matthew A. – Annenberg Institute for School Reform at Brown University, 2021
Teacher strikes have gained national attention with the "#RedforEd" movement. Such strikes are polarizing events that could serve to elevate education as a political priority or cast education politics in a negative light. We investigate this empirically by collecting original panel data on U.S. teacher strikes, which we link to…
Descriptors: Politics of Education, Teacher Strikes, Legislators, Political Campaigns
Jack Rotfeld, Herbert – Journal of Advertising Education, 2019
The question asked: "Where should advertising be taught? In colleges of communications or colleges of business?" The answer becomes obvious when you realize the question is greater than the teaching of a course. To be on a college campus requires that it be assessed by more than the schedules for a course with the advertising title.
Descriptors: Advertising, Business Administration Education, Business Schools, Departments
Archer-Kuhn, Beth; Beltrano, Natalie R.; Hughes, Judith; Saini, Michael; Tam, Dora – International Journal of Social Research Methodology, 2022
COVID-19 has required researchers to change methods to better reflect the new realities of social distancing, sheltering in place, and the use of extended quarantines to isolate from the community. The paper illustrates the implications of shifting recruitment strategies midstream with populations that are already normally considered…
Descriptors: COVID-19, Pandemics, Mothers, Young Children
Randy Scott Lund – ProQuest LLC, 2022
News headlines across the country continue to include policy updates, new strategies, and other information relating to the continuing teacher shortage in the United States. School-based agricultural education is not immune to the teacher shortage. Agriculture teacher shortages have been documented for more than a century. Extensive research has…
Descriptors: Teacher Supply and Demand, Teacher Shortage, Secondary School Teachers, Agricultural Education
Lorraine M. Smith; Lindsey Boehm; Lyndsey V. Strang; Chelsea DeMarre; Diane Marcyjanik – Journal of School Nursing, 2024
There is a public health epidemic in adolescents' use of Electronic Nicotine Delivery Systems (ENDSs), also known as electronic cigarettes, vaping products, or JUULs. However, little is known about the level of knowledge school staff have about ENDS. The purpose of this study is to examine outcomes of a nurse-led educational intervention designed…
Descriptors: Smoking, Health Education, Health Behavior, Prevention
Selim Çavus; Mükerrem Yilmaz – Turkish Online Journal of Educational Technology - TOJET, 2024
The field of advertising has a structure that shapes consumer preferences and behaviors. The field of advertising undertakes the tasks of reflecting cultural values and norms, reinforcing or changing gender roles, and supporting social responsibility and campaigns. In addition, advertising, whose main purpose is sales, has a structure that shapes…
Descriptors: College Students, Artificial Intelligence, Advertising, Influence of Technology
Shine Wanna Aung; Than Than Aye – Policy Futures in Education, 2024
Following the paradigm of globalization and development as a means of achieving a better life from the domestic sphere to the international landscape, different stakeholders including scholars, researchers, practitioners, policy makers, and institutions have been focusing on better informed policy and practice with an embedded mission of…
Descriptors: Foreign Countries, Stakeholders, Educational Policy, Higher Education
Daniel Vankov; Ingrid Sfet; Borislav Vankov; Dávid Jankovszky; Éva Molnár – Journal of Social Studies Education Research, 2024
The European Youth Strategy and its tools are pivotal instruments within the European Union policies framework to meet the varied needs of young citizens while fostering a sense of European citizenship. However, the extent of those tools' impact lacks empirical evidence in the existing literature. To address this gap, we employed a…
Descriptors: Foreign Countries, Citizenship, Self Concept, Gender Differences
Rand Al-Dmour; Hani Al-Dmour; Ahmed Al-Dmour – SAGE Open, 2024
This study examines the crucial role of electronic word-of-mouth (EWOM) in mediating the impact of marketing mix strategies on international students' study destination decisions. The theoretical framework proposed in this research integrates consumer behavior theories to enhance our understanding of the relationship between marketing mix…
Descriptors: Foreign Countries, Foreign Students, College Choice, Student Recruitment
Pires, Alda F. A.; Kukielka, Esther A.; Haghani, Viktoria; Stover, James K.; Ramos, Thais de Melo; Van Soelen Kim, Julia; Jay-Russell, Michelle T. – Journal of Extension, 2020
We conducted a survey to characterize certified California farmers markets (FMs) regarding location, seasonality, size, product, product labeling, advertising methods, postharvest practices, regulations governing vendors, training offered, and training interests. Data obtained from the survey highlight the need for improvement regarding food…
Descriptors: Retailing, Administrators, Food, Safety
Robinson, Petra A.; Stojanovic, Maja – New Directions for Adult and Continuing Education, 2020
This chapter is a content analysis focused on the ways US flagship universities portray how they are prepared to support African-American service members in their pursuit of education and professional development upon their reentry into society. The authors present brief overviews of military demographics; historical experiences of African…
Descriptors: African Americans, Veterans, Student Recruitment, State Universities
Habib, Sabrina; Patwardhan, Padmini – Journal of Advertising Education, 2020
This study examines leadership training in advertising. Interviews with U.S.-based agency professionals revealed the lack of a systematic approach to leadership development. There was a consensus among professionals that training (whether formal or informal) is needed. Despite need and benefits of establishing leadership training programs in…
Descriptors: Advertising, Leadership Training, Educational Needs, Barriers
Cordelier, Benoit; Vasquez, Consuelo; Viviane, Sergi – Journal of Marketing for Higher Education, 2021
This article examines the development of a university's advertising campaign through the discursive justifications of the university's communications office, its deans, and the advertising agency involved in the process. Empirical material is gathered from a three-year-long ethnographic research. Drawing on the notion of floating signifier, we…
Descriptors: Marketing, Reputation, Institutional Characteristics, Advertising