Hypothesizes that stimulus exposure with consistency and redundancy enhances favorability, while exposure with inconsistency and change lowers favorability. The overall frequency effect suggests that inconsistent and changing contiguous associates impair, not reverse, the exposure-favorability relationship. (MB)

Using Fishbein's formulation relating attitude to the evaluation of attributed characteristics and belief strength, an attempt was made to determine how each variable contributed to predictive accuracy. A pattern emerged suggesting three types of characteristics: physical, moral, and a third which contributed nothing to predictability. (JB)

Two field experiments were conducted to determine the motivations involved in positive mood and guilt-induced helping behavior. (Author)

Demonstrates that the effect of negative mood, such as sadness, on altruism depends critically on the individual's focus of attention. Subjects were 36 undergraduate students. (MP)

Seventh-grade boys were assessed for moral judgment with the Kohlberg interview technique; role taking, stage misture, intelligence, socioeconomic status, and social desirability were also assessed. Half were assigned to moral reasoning one stage above initial stage. Subjects at the preconventional level shifted upward more than subjects at the…

Six experiments examined the relations of causal attributions and affect to judgments of help-giving. (Author/SS)

This study dealt with the question of white versus black superiority in learning, viewing such differences in sociocultural terms. (Author)

Children who were forbidden use of an attractive toy were later tempted with attractive prizes to falsify scores. Subjects who complied with the initial severe threat showed less resistence to temptation than control subjects. (JB)

Videotapes of spontaneous facial and gestural reactions to affective slides were segmented by male and female college students using a group adaptation of Newtson's unitization technique. (Author/SS)