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Download full textPopovic Ševic, Nevenka; Ilic, Milena P.; Ševic, Aleksandar – Research in Pedagogy, 2022
Advertising towards children confirms the importance of marketing communication, as they are important for companies that offer a range of products and services. We study the influence of advertising messages from traditional media on different children's age groups, via the observed branded products and the examined credibility of advertisements,…
Descriptors: Advertising, Elementary School Students, Influences, Student Attitudes
Peer reviewedAlmarsdottir, Anna B.; Zimmer, Catherine – Childhood: A Global Journal of Child Research, 1998
Examined knowledge about medicines and perceived benefit among 101 children, ages 7 and 10. Found that medicine knowledge was explained using age, educational environment, and degree of internal locus of control as significant predictors. The negative effect of internal locus of control predicted perceived benefit. Retention of drug advertising…
Descriptors: Advertising, Age Differences, Children, Cognitive Development
Wartella, Ellen; Caplovitz, Allison G.; Lee, June H. – Society for Research in Child Development, 2004
Interactive media have come of age. The range of interactive entertainment products, intended to be used by children in and out of school settings is growing: CD-ROMs, computers, the Internet, video games (for a variety of handheld and console platforms), interactive toys (including educational talking books), and a variety of wireless software…
Descriptors: Social Media, Toys, Computer Games, Video Games
