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| Childhood: A Global Journal… | 1 |
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Peer reviewedAlmarsdottir, Anna B.; Zimmer, Catherine – Childhood: A Global Journal of Child Research, 1998
Examined knowledge about medicines and perceived benefit among 101 children, ages 7 and 10. Found that medicine knowledge was explained using age, educational environment, and degree of internal locus of control as significant predictors. The negative effect of internal locus of control predicted perceived benefit. Retention of drug advertising…
Descriptors: Advertising, Age Differences, Children, Cognitive Development
