Identification and Characteristics of 2 key visitor groups, seniors aged 55 and older and younger guests aged 18-34, emerged from a visitor study at Chicago's Botanic Garden. Discusses their differing leisure preferences, expectations of the garden, psychographics, demographics, and the impact their distinct leisure interests and values have on…

Some things to consider before planning separate alumni activities or associations for young alumni include common assumptions about young adults' interests, spending patterns, willingness to do fund-raising, and interest in meeting older graduates. (MSE)

Young college alumni have characteristics making it difficult to involve them in alumni activities: age, lack of money, lack of time, frequent moves, family responsibilities, and possibly intimidation by older alumni. Encouraging the involvement of young alumni means changing their beliefs, letting them develop their own programs, designating…

Alumni associations wishing to attract younger graduates with their programming may find they need to assess the interests and needs of this group carefully including their reasons for participating in continuing education programs, time constraints, travel costs, family responsibilities, and professional development needs. (MSE)