Descriptor
| Age Discrimination | 2 |
| Females | 2 |
| Middle Aged Adults | 2 |
| Older Adults | 2 |
| Advertising | 1 |
| Aging (Individuals) | 1 |
| Content Analysis | 1 |
| Cultural Images | 1 |
| Employed Women | 1 |
| Employment Patterns | 1 |
| Equal Opportunities (Jobs) | 1 |
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Author
| Hollenshead, Carol | 2 |
| Ingersoll, Berit | 1 |
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| Journal Articles | 2 |
| Reports - Research | 2 |
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Peer reviewedHollenshead, Carol; Ingersoll, Berit – Educational Gerontology, 1982
Examined images of aging women depicted in periodical advertising over a 10-year period. Analyzed content for frequency, products involved, setting, value orientation, and change over time. Found older women in less than 1% of the advertisements, and no significant changes from 1967-1977. (Author/JAC)
Descriptors: Advertising, Age Discrimination, Content Analysis, Females
Peer reviewedHollenshead, Carol – Educational Horizons, 1982
Popular images of middle-aged and older women seldom include the image of women as workers. But paid work is extremely important in the lives of many older women. However, they face problems of unequal compensation, occupational segregation, and age and sex discrimination. (SK)
Descriptors: Age Discrimination, Aging (Individuals), Cultural Images, Employed Women
