A new Pew Research Center analysis of Census Bureau data finds that the "post-Millennial" generation is already the most racially and ethnically diverse generation, as a bare majority of 6- to 21-year-olds (52%) are non-Hispanic whites. And while most are still pursuing their K-12 education, the oldest post-Millennials are enrolling in…

Developing online trust is crucial for e-commerce vendors in order to attract consumers and develop long-term relationships with existing ones. We intended to investigate if consumers from different generational cohorts differ on how they develop online trust when utilizing e-commerce websites. Through the analysis of empirical data collected from…

This study investigated the skills, knowledge, abilities or dispositions that are most valued and respected by academic librarians, and determined how these qualities might, or might not, be associated with generational membership. Other variables included institutional classification, career length, years since first professional degree, and…

In a world of fast moving technology, pressure cooker work climates and stretched resources, productivity, employee engagement, and talent retention are critical to the success of any organization. Research administration offices are no exception. Psychological contract theory provides insightful illumination on reactions to these environments by…

Given the state of the economy, lack of competitive jobs and decreasing number of voluntary retirements, by the year 2018 many institutions of higher education may see five generations working side by side. This study examined three of the four generations working at the University of Texas at El Paso (UTEP): Baby Boomers, who are those employees…

This paper is about the millennial generation. Much has been written about the generation: their character; beliefs; motivations; values; and future potentialities. This literature has gained momentum as marketers, employers, and educators seek to understand the generation as they come of age and enter into positions of social responsibility. The…