This study investigated Generation Z's (Gen Z) voting intentions regarding CRISPR-related regulation, utilizing the theory of planned behavior as the framework. Understanding the perceptions of CRISPR technology in this demographic is vital as Gen Z increasingly influences consumer behavior and policy decisions. A survey was conducted with first-year Gen Z college students, gathering data on attitudes, subjective norms, perceived behavioral control, and voting intentions after exposure to an infographic displaying CRISPR-related information. Results indicated a moderately positive attitude toward CRISPR technology, with participants expressing minimal social pressure from peers but a strong sense of control over their voting decisions. These findings underscore the importance of effective communication strategies tailored to Gen Z, highlighting the need for transparency and proactive engagement to foster acceptance of CRISPR innovations in agriculture. As CRISPR technology continues to evolve, agricultural communicators and policymakers must consider these insights to navigate the regulatory landscape and promote informed public discourse.