As the portion of the U.S. population identifying as Latinx continues to grow, the future well-being of the country depends on institutions of higher education successfully supporting Latinx students in attaining post-secondary credentials. In recognition of this need, multiple agencies have created Hispanic-Serving Institution (HSI) grants to encourage development of supporting practices. The problem addressed in this study is that little is known about the extent to which capacity-building for Latinx servingness is enacted as a result of receiving HSI grant funding, leading to questions about the role HSI grant directors play in organizational change at grant-funded HSIs. The purpose of this study was to identify whether the concept of servingness was foundational to HSI grant directors' orientation towards their leadership within their HSIs and the challenges and opportunities these grant directors faced in their capacity-building roles. The Multidimensional Conceptual Framework of Servingness guided the development and informed the analysis of this phenomenological qualitative interview study with eight HSI grant directors from U.S. community colleges and universities. Thematic and procedural analyses were conducted using NVivo©. Three themes emerged relative to capacity-building for servingness: (1) servingness is the institutional response to students' needs; (2) teamwork is key; and (3) expect resistance. Grant directors lived experiences with these themes was focused around three primary and three integrating behaviors. Five recommendations for practice at institutions and three recommendations for HSI grant directors were made. Findings from this study may inform the HSI grant-writing process at institutions and the structural support for HSI grant directors as they engage their campuses in change processes to increase servingness for Latinx students. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.]