ERIC Number: EJ1298761
Record Type: Journal
Publication Date: 2021-May
Pages: 17
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1098-0482
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Available Date: N/A
A Survey of Faculty Advisers at Student-Run Agencies: Can Organizational Theory Help to Guide Future Research?
Borgognoni, Brooke; LeBlanc Wicks, Jan
Journal of Advertising Education, v25 n1 p37-53 May 2021
This survey of faculty advisers examined major variables and findings of past research on student-run agencies using organizational theory. Larger agencies appeared to offer training in more formalized business procedures among a more diverse client base, found in previous research to be helpful to student-run agency graduates now on the job. Hopefully, results will help future researchers identify which factors may best facilitate specific student performance outcomes at agencies of all types and sizes.
Descriptors: Faculty Advisers, Teacher Attitudes, Advertising, Public Relations, Agencies, Student Projects, Experiential Learning, Organizational Theories, Institutional Characteristics
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
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Author Affiliations: N/A