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Peer reviewedBurns, Joseph E. – New Jersey Journal of Communication, 1998
States that a four-week case study of a radio newsroom's source delivered material ("information subsidies") found only 19% of items collected were used to make up part of a newscast. Finds 20% of information subsidies were never "opened." Suggests news directors place more emphasis on source credibility and power perception…
Descriptors: Agenda Setting, Case Studies, Credibility, Media Research
Download full textBurns, Joseph E. – 1995
The topic of agenda setting has been one of the most researched fields in mass communication since its introduction in 1972. M. E. McCombs and D. L. Shaw (1972) began a research collection of over 200 projects by upholding the hypothesis that the media cannot tell viewers what to think but it can tell them what to think about. The question arises…
Descriptors: Agenda Setting, Audience Analysis, Broadcast Journalism, Higher Education
