Descriptor
| Agenda Setting | 2 |
| Media Research | 2 |
| Audience Response | 1 |
| Commercial Television | 1 |
| Communication Research | 1 |
| Community Involvement | 1 |
| Higher Education | 1 |
| Information Sources | 1 |
| Mass Media Effects | 1 |
| Mass Media Use | 1 |
| Models | 1 |
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Author
| Demers, David Pearce | 2 |
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| Journal Articles | 2 |
| Reports - Research | 2 |
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Peer reviewedDemers, David Pearce; And Others – Communication Research, 1989
Examines effects of issue obtrusiveness on network news agenda-setting. Tests two competing models: (1) obtrusive contingency (agenda-setting effects decrease as personal experience with issues increase); and (2) cognitive-priming contingency (agenda-setting effects increase as obtrusiveness increases). Finds no support for obtrusive contingency…
Descriptors: Agenda Setting, Audience Response, Commercial Television, Communication Research
Peer reviewedDemers, David Pearce – Journalism and Mass Communication Quarterly, 1996
Challenges the idea that personal experience with issues or events in a community diminishes the use of mass media. Uses the community attachments model to hypothesize that personal experience will increase newspaper reading. Supports the key hypothesis when it comes to reading of the local community weekly and student newspapers, but not for the…
Descriptors: Agenda Setting, Community Involvement, Higher Education, Information Sources
