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Zhu, Jian-Hua – Journalism Quarterly, 1992
Proposes a mathematical model to incorporate the strengths of both the classic approach to agenda-setting research and the time-series technique. Tests the model with data on three issues. Finds both mutual competition and one-way attraction among issues. (SR)
Descriptors: Agenda Setting, Communication Research, Higher Education, Mathematical Models

Yagade, Aileen; Dozier, David M. – Journalism Quarterly, 1990
Matches a content analysis sample of "Time" magazine coverage of two "concrete" issues (drug abuse, energy) and two "abstract" issues (nuclear arms race, federal budget deficit) with Gallup poll data over a lengthy period of time. Finds that concreteness increases news media agenda-setting power whereas abstractness…
Descriptors: Agenda Setting, Content Analysis, Journalism, Mass Media Effects

Foote, Joe S.; Saunders, Ann C. – Journalism Quarterly, 1990
Compares different forms of graphics (symbols, film, video and still photographs) used by CBS, NBC, and ABC in 1988. Finds an average of 25 graphics per evening news program. Finds that 78 percent of stories use some kind of visual, with ABC using more visuals than other two networks. Speculates on potential influence of graphics in agenda…
Descriptors: Agenda Setting, Broadcast Journalism, Comparative Analysis, News Reporting

McCombs, Maxwell E. – Journalism Quarterly, 1992
Presents an essay by a pioneer scholar in the field broadly summarizing the collective body of findings from hundreds of studies of agenda-setting over the past 20 years. Suggests fruitful research lines for the future. (SR)
Descriptors: Agenda Setting, Communication Research, Higher Education, Mass Media

Kanervo, Ellen Williamson; Kanervo, David W. – Journalism Quarterly, 1989
Examines attitudes and actions of small town mayors and city managers as they relate to the process of building the newspaper's coverage of issues the town government faces. Finds that efforts to set the press's agenda are related to the extent of the effort to influence press content. (RS)
Descriptors: Administrator Attitudes, Agenda Setting, City Government, City Officials

Heeter, Carrie; And Others – Journalism Quarterly, 1989
Examines the agenda-setting impacts of electronic text news (ETN) and reactions to ETN as a news medium. Finds that electronic news viewers have nearly the same agenda as do users of traditional media. (MM)
Descriptors: Agenda Setting, Audience Response, Electronic Publishing, Higher Education

Wanta, Wayne; Hu, Yu-Wei – Journalism Quarterly, 1994
Uses path analysis to investigate a model of agenda-setting. Supports the model, showing that, if individuals perceive the media to be highly credible, they will rely on the media for information, will increase their exposure to media messages and in turn will become more susceptible to agenda-setting. (SR)
Descriptors: Agenda Setting, Credibility, Higher Education, Mass Media Use