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Download full textWelch, Mary A., Ed. – Economic Issues for Food, Agriculture, and Natural Resources, 1995
This issue uses tomato processing to illustrate the new directions and opportunities available in the food market. Comparative advantage and economies of scale are discussed in relation to markets. Forecasting success in the market is attributed to studying consumer consumption trends by type and monitoring standards of living in 32 newly…
Descriptors: Agribusiness, Agriculture, Economics, Food
Welch, Mary A., Ed. – Economic Issues for Food, Agriculture, and Natural Resources, 1993
The steps for strategic market planning are discussed including: (1) assessing the situation with market conditions, customers, competitors, and your firm; and (2) crafting a strategy to prioritize target markets, develop a core strategy, and create a marketing mix. Examples of agribusiness successes are presented. The booklet concludes with a…
Descriptors: Agribusiness, Agriculture, Business, Economic Development
