Purpose: This article addresses the gap in understanding the performance of emerging private agricultural advisory service (AAS) models in developing country contexts, in relation to their dual objectives of supporting farmer-clients and becoming profitable agribusinesses themselves. Methodology: Multiple case study of Service Providers…

Social media has been recognized as a powerful tool supporting communication of many topics in the agriculture industry. We explored the use of social media platforms among farmers market managers and specialty crop growers in Illinois through an online survey. Facebook, Instagram, and Twitter were platforms used by the majority of respondents. We…

Purpose: Several development organisations have implemented programs to enhance smallholder farmers' crop productivity and market access through collective action with mixed results. Therefore, this study examines the drivers of success of collective action initiatives as a pathway to improving farmers marketing performance using data from Rwanda…

This study was aimed at marketing chain of sesames in Gimbi Woredas of Oromia Region with specific objectives of identifying marketing channels and factors affecting outlet choice decisions of farm households. The data were collected from both primary and secondary sources. The primary data for this study were collected from 127 farmers, 17…

(Purpose) This study assessed the integration of community services and research through the livelihood needs assessment of a countryside in the Philippines particularly Sitio Malanas, Lettac Sur, Santol, La Union as basis of the actions in addressing the needs. Specifically, the livelihood situation and needs were determined and proposed actions…

Purpose: The purpose of this paper is to describe the role of training demand in the organisational changes. Design/methodology/approach: The paper describes the demand of training courses in the Rioja wine sector in Spain and its relation with the changes in the sector carried out in recent years. Through a questionnaire, wineries' managers asked…

With an increasing number of consumers using smartphones, tablets, and other mobile devices to find and interact with local businesses, Ohio State University Extension developed a new curriculum aimed at improving market access for food and farm entrepreneurs. The literature review, curriculum framework, and lessons learned shared in this article…

The success of alternative food initiatives indicates increasing interest in changing the way food is produced, processed, and sold. Ecolabels such as organic and Fair Trade have entered the mainstream marketplace, and other voluntary identifiers on products are emerging to address criteria not included in these successful initiatives. Little is…

Geographical indications (GIs) are place-based names that convey the geographical origin, as well as the cultural and historical identity, of agricultural products. GIs are unique, in that they provide a means of ensuring that control over production and sales of a product stays within a local area, but at the same time they make use of extralocal…

Reviews the development and implementation of an evaluation method for exhibitions of commercially produced hay that combines forage analysis with a procedure for visual appraisal of hay. This model is utilized to improve awareness and foster improvement and appreciation for forage quality among hay producers at county and state shows. (16…

This study explored the educational strategies used by livestock feed, chemical/fertilizer, and seed businesses (n=79) in Iowa. Agribusinesses used a variety of educational methods to reach their clientele. Farm visits and meetings were frequently used by all. (JOW)

Designed to aid in learning the main ideas of the agribusiness concept, this document answers the following questions, treating each answer in a separate explanatory section: (1) What is the meaning of the terms "agriculture" and "agribusiness"? (2) What is the relationship of agriculture and agribusiness? (3) What is involved in tracing an…

This report describes the United States oats industry from producers to consumers and provides a single source of economic and statistical information on oats. Background information on oats is provided first. The report then examines the basic factors of supply, demand, and price to determine what caused the decline in the importance of oats and…

There is a direct link, today and historically, between Mexico's underdevelopment and maldistribution of wealth, and U.S. domination of Mexico's economy, including the current penetration by U.S. transnationals. Activity in the food production and processing industries is just one facet of the total picture, but one of the most important.…