Purpose: To explore the role of farmers' Micro Agricultural Knowledge and Innovation System (microAKIS) for different adopter categories and stages of uptake of digital technologies, by studying single farmers' assemblages and sources of knowledge. Methodology: The Triggering Change Model (TCM) was used to explore the role of microAKIS at…

Purpose: To explore the structures and processes within agricultural advisory organisations that may enhance absorptive capacity (AC) and determine how organisations develop their AC. Design/methodology/approach: A qualitative explorative case study of advisory services in Norway, which are structured as farmer cooperatives. Interviews, document…

Purpose: The aim of the paper is to explore how advisors' relational and professional competence influences inter-subjectivity and farmers' perceptions of farm visits in a setting where advisors have formal power. Methodology: Advisors from the dairy company Tine, which is owned by farmers in collaboration, visit farmers at least once a year. The…

Purpose: In light of the discussion on "best-fit" in pluralistic advisory systems, this article aims to present and discuss challenges for advisory services in serving various types of farmers when they seek and acquire farm business advice. Design/methodology/approach: The empirical basis is data derived from four workshops, five…