Purpose: To study community interactions and thus to highlight potential ways to support farmers' professional transition toward more sustainable agriculture. Methodology: Mixed methods with a questionnaire, interviews, peer-to-peer interactions, and a theoretical framework to analyze drivers of indeterminacy that can trigger a break in farmers'…

Purpose: This study aimed to uncover the values that underlie farmers' strategic choices for business development. In particular, we uncovered farmers' values related to business development through farm diversification and compared these with values regarding business development through non-diversified farm activities. Methodology: We considered…

Purpose: This article aims to contribute to building an understanding of how social media may support farmers in transition to a more sustainable agriculture. Methodology: We used a questionnaire survey and in-depth interviews with farmers concerned with sustainability issues to characterize the diversity of their social media (SM) uses and user…

Purpose: This paper aims to understand whether different types of strategic decisions warrant the influence of different types of knowledge providers. Design/Methodology/Approach: A survey of 28 horticulture farmers was conducted in Belgium to explore their knowledge providers and recent strategic decisions. Farmers reported their microAKIS…

Purpose: End-user participation is often encouraged to promote the uptake of Digital Livestock Technologies (DLTs). However, managing participation during DLT development can be challenging. We explore how participation decisions can impact end-users' engagement and attitudes towards the process, before suggesting strategies for improved…

Purpose: Farmers face particular challenges with their mental health and wellbeing programmes are necessary resources of support. This study evaluated the effectiveness of the 'On Feirm Ground' farmer mental health training programme targeted at farm advisors in Ireland. Methodology: Between October 2021 and April 2022, 'On Feirm Ground' Trainers…

Purpose: Multiple value chain challenges confront smallholder farmers, which necessitate context-specific solutions. Family resources, such as information and production inputs, are valuable assets for farmers. When properly used, farmers' family resources can help them in learning how to address value chain challenges. Yet, the learning in rural…

Purpose: To provide novel empirical evidence on the role of advice in technological and non-technological innovation uptake decision-making processes from the perspective of European farmers, we develop the microAKIS (farmer microscale knowledge and innovation systems) framework. Design/methodology/approach: The MicroAKIS framework is expanded to…

Context and purpose: In a context of land shortage with high rates of land degradation and soil erosion due to unsustainable agriculture practices in Burundi, vocational agriculture education needs to prioritize competencies that enable graduates to be effective change-agents in addressing sustainable agriculture challenges. This study aimed at…

Purpose: To explore smallholder farmers' decision-making for climate adaptation in the mountainous areas of Central Vietnam, in order to target extension efforts. Design/Methodology/Approach: The study focussed on Th?a Thiên-Hu? province, utilising commune meetings, key informant interviews and a survey of 302 households as data collection…

Purpose: To advance the discussion of retro-innovation and highlight the implications this has for the provision of agricultural advice and the role of advisors. Design/Methodology/Approach: 70 interviews with farmers and 10 interviews with experts on biological pest control and direct marketing in Latvia were conducted. Findings: Biological pest…

Purpose: This paper examines the challenges of implementing Farmer Learning Videos (FLV) in Rural Advisory Services (RAS) through a holistic approach. Our study focuses on a clear theoretical and managerial question - how do RAS manage FLV that does not easily fit into traditional models? Design/methodology/approach: The research collected data…

Purpose: The study evaluates new approach of digital extension services for the long-term adoption of digital extension technologies. We propose an indirect adoption approach to address following research questions. What socioeconomic factors influence rice farmers' decision to prefer one business profile over another? Which business profile is…

Purpose: To examine the influence of monitor farm programmes on practice change using the Irish BETTER farm sheep programme as a case study. Methodology: A mixed methods approach combining 16 semi-structured and 69 structured interviews with benchmarking data analysis. Findings: Provision of intensive, tailored advice helped support practice…

Purpose: Given the absence of (structured) advisory services in Greece and the CAP requirements, we aim at exploring which would be the characteristics of agronomists whom farmers might trust as advisors. Design/Methodology/Approach: The field research addressed professional farmers who are in contact with agronomist(s)-as-advisors. Based on an…