As markets are changing in the beef industry, producers are seeking new opportunities for value-added beef production. A select group of beef industry experts and experienced beef producers have come to consensus regarding challenges that producers face in the current marketplace. They identified competencies that would be a positive addition to a…

Purpose: Farmers face particular challenges with their mental health and wellbeing programmes are necessary resources of support. This study evaluated the effectiveness of the 'On Feirm Ground' farmer mental health training programme targeted at farm advisors in Ireland. Methodology: Between October 2021 and April 2022, 'On Feirm Ground' Trainers…

Purpose: The study evaluates new approach of digital extension services for the long-term adoption of digital extension technologies. We propose an indirect adoption approach to address following research questions. What socioeconomic factors influence rice farmers' decision to prefer one business profile over another? Which business profile is…

Purpose: Given the absence of (structured) advisory services in Greece and the CAP requirements, we aim at exploring which would be the characteristics of agronomists whom farmers might trust as advisors. Design/Methodology/Approach: The field research addressed professional farmers who are in contact with agronomist(s)-as-advisors. Based on an…

Purpose: Applying the Theory of Planned Behaviour (TPB), this paper distinguishes between three groups, advisors, leading farmers and other farmers, and evaluates the extent that these influence farm advisors' intensions to engage with Farmer Health and Safety (FHS) extension activities. Methodology: A cross-sectional survey was undertaken with…

This article investigates technologies used for knowledge sharing among rice farmers in the Eastern Region of Ghana and suggests ways by which the use of technologies may be enhance rice farming. The research was underpinned by the pragmatic paradigm where a concurrent triangulation mixed method design was adopted. The data was drawn from 101…

Purpose: Farmers experience poor health outcomes and are considered 'hard to reach'. Agricultural advisors ('advisors') are uniquely positioned to support and signpost farmers on health issues. This paper explores the acceptability and terms of reference of a potential health role for advisors, and offers key recommendations for developing a…

Purpose: To assess how the primary actors within farmers' microAKIS (self-assembled knowledge networks) changed as a technology evolved, utilising a case study of precision farming. Methodology: Semi-structured interviews were conducted with 35 farmers in two Czech Regions. Findings: The evolution of digital technologies led to an ongoing,…

This study examined factors that shape how nursery growers perceive automated nursery technologies and evaluate how these perceptions relate to growers' adoption. We applied Rogers' (2003) Diffusion of Innovations to understand growers' perceptions of automated technologies to inform Extension programming serving niche audiences in the nursery and…

Purpose: This paper deals with the system level empirical analysis of Extension and Advisory Service (EAS) characteristics in India which help in identifying the functional nature of a pluralistic extension system. Design/Methodology/Approach: The study uses the 'Best Fit' framework for analysis of EAS of 36 organisations and applies criteria of…

This study sought to provide insight into whether Georgia Extension meets the needs of its clients farming in rural areas, specifically row-crop farmers in rural Southeast Georgia. This qualitative study utilized a semi-structured interview of four purposively selected Southeast Georgia row-crop farmers. Three themes and seven sub-themes emerged…

Resiliency to weather extremes is already a part of farming in the Northern Plains, but now climate change is adding new uncertainties. Engaging farmers on this often controversial topic can be challenging given the wide range of beliefs farmers hold about climate change. Scenario planning provides a framework for Extension and agricultural system…

Purpose: This article aims at identifying the individual factors and socio-demographic variables contributing to extension agents' support for a ToT extension approach. Design/Methodology/Approach: A multiple linear regression analysis was conducted using samples of extension agents from Argentina, Brazil, Chile, Mexico and Nigeria. Findings: The…

Purpose: We defined a methodological framework to monitor and evaluate farmer's knowledge exchange and learning processes. Our proposed methodology can help farm advisors during the set-up, facilitation and evaluation of interactive activities with farmers, enabling the learning environment for adopting agroecological measures. Approach: We used a…

This study assesses the determinants of farmers' participation in training at Farmers' Training Centres (FTCs) in Northwest Ethiopia. It employed a mixed-methods research approach. The binary logistic regression and thematic methods of analysis were used to analyse the quantitative and qualitative data, respectively. The study reveals that years…