Purpose: The study evaluates new approach of digital extension services for the long-term adoption of digital extension technologies. We propose an indirect adoption approach to address following research questions. What socioeconomic factors influence rice farmers' decision to prefer one business profile over another? Which business profile is…

Farmer education and learning have traditionally focused on developing practical farming skills and techniques. Meanwhile, studies on farmer learning and education have not adequately considered its social cognitive dimension. Hence, this study empirically examines farmers' perceptions of and interest in distance learning, involving 1284…

The purpose of this study was to explore factors influencing middle school students' academic achievement. In this regard, the study investigated the impact of demographic factors and students' attitudes towards STEM on their achievement. The research sample was drawn from a city located in southeastern Turkey. Multiple regression analysis was…

This study was aimed at marketing chain of sesames in Gimbi Woredas of Oromia Region with specific objectives of identifying marketing channels and factors affecting outlet choice decisions of farm households. The data were collected from both primary and secondary sources. The primary data for this study were collected from 127 farmers, 17…

In the information rich society of the 21st century consumers have had access to many different communication channels where they can find information about agricultural topics. Individuals seek information that fulfills their needs and opinion leaders have been identified as a solution to communicating with audiences about complex topics.…

Discussions on how to conserve and provide enough water has become one of the most highly debated issues in modern society. Although many Extension efforts have engaged the public in understanding behavior and attitudes toward water conservation, limited research has focused on understanding how agriculturalists respond to water conservation…

Extension educators seek to provide scientific research and perspective to farmers and the public. The connection that Extension educators foster between farmers and consumers can be capitalized upon to build trust and ultimately encourage behavior change through social capital. Agricultural educators have recognized the need for consumers and…

Agriculture's negative effect on water quality has become increasingly well documented. Farmers have a range of conservation practices available, yet rate of adoption is not optimal. Extension and other agricultural stakeholders play a key role in promotion of conservation practice adoption. We used survey data to examine relationships between…

Farm programmes (FPs) of varied categories have been developed and aired over several decades by Bangladesh Betar, the national radio of Bangladesh for the diffusion of farm technologies. The study aimed to produce an in-depth academic evaluation of their effectiveness in educating farmers in Bangladesh. A sample of 465 respondents from the Khulna…

Purpose: In this study, we use a self-determination theory (SDT) approach to understand farmers' attitudes toward, and intentions for, participation in competence development projects (CDP). Design/methodology/approach: By applying SDT, we developed two measures. The first one assessed the degree to which the three basic human psychological needs…

Purpose: This study assesses the effect of participatory research on farmers' knowledge and practice of Integrated Pest Management (IPM) in Benin. The participatory field experiments were carried out during the 2011-2012 cotton growing season, and focused on the development and application of pest management knowledge. Methodology: A…

Purpose: The objective of the study was to determine the level and determinants of demand for extension services among small-scale maize farmers in Kenya. Design/methodology/approach: Based on an exploratory research design, primary data were collected from a sample of 352 households through face-to-face interviews. Focus group discussions were…

Modern knowledge-based societies, especially their younger members, have largely lost their bonds to farming. However, learning about agriculture and its interrelations with environmental issues may be facilitated by students' individual interests in agriculture. To date, an adequate instrument to investigate agricultural interests has been…

Demands placed on teachers and students continue to increase in order to develop the skills required of the 21st century workforce. There continues to be a need to utilize curriculum and instruction to inspire students to engage in STEM majors and careers. Improving instructional methods and providing opportunities for students to question and…

Students (N = 160) in three diverse FFA chapters were surveyed in early fall, midwinter, and late spring in regard to their leadership skills, confidence in leading, and motivation to engage in leadership-oriented behaviors. The results indicated small-to-moderate gains in transformational leadership skill and a marginally significant…