Purpose: This paper explores the impact of a suite of alcohol culture change interventions implemented by Deakin University in Melbourne, Australia. The interventions were designed to change the alcohol culture at a bi-annual nation-wide university multi-sport competition known as Uni Nationals. This study aims to understand the critical success…

Purpose: Alcohol, tobacco, marijuana and other drugs use typically increases in prevalence and frequency during middle and late adolescence. School health instruction often focusses on providing facts and rarely provides tools for addressing the psychosocial risk factors needed to prevent substance use. The purpose of this paper is to report about…

Purpose: Social marketing benchmark criteria were used to understand the extent to which single-substance alcohol education programmes targeting adolescents in middle and high school settings sought to change behaviour, utilised theory, included audience research and applied the market segmentation process. The paper aims to discuss these issues.…

Purpose: The purpose of this paper is to explore perceptions of alcohol held by schoolchildren using the "Draw and Write" tool, to inform the planning of alcohol education in the classroom setting. Design/methodology/approach: A specifically designed "Draw and Write" booklet was used with 169 children aged nine to ten years…

Purpose: The aim of this study is to examine the rarely heard opinions of participants in alcohol educations--in this case, employees at three workplaces. What opinions were found in relation to the initiative, its content and effects, and what are the underlying notions from which these opinions derive? Design/methodology/approach: The study…

Purpose: The purpose of this paper is to map and identify evidence for effective components of combined school and family alcohol education interventions. The paper describes current practice, evaluative evidence of its effects, and highlights specific elements of school and family linked education associated with effective prevention or reduction…

Purpose: PRIME for Life is an alcohol risk reduction program that has been used and refined in the USA for over 20 years. A Swedish version of the program has recently been adapted for use among Swedish high-school students (age 18-19). The objective of the study is to evaluate the effects of the program on youth alcohol consumption (including…

Purpose: The purpose of this paper is to describe and analyse the implementation by a non-governmental organization (NGO) of an intervention with two different strategies--one employing confrontational approaches, the other cooperative ones--aiming to reduce the rate of successful purchase attempts (PAs) of medium-strength beer in Sweden.…

Results of a survey of White (N=1,100) and Black (N=396) middle-class suburban high school students indicate meaningful differences in drug and alcohol sources of information. While both groups rated mass media as their best source of information, Black students more frequently cited family as a source of information and assistance. (IAH)