Background: According to commercial marketing theory, a market orientation leads to improved performance. Drawing on the social marketing principles of segmentation and audience research, the current study seeks to identify segments to examine responses to a school-based alcohol social marketing program. Methods: A sample of 371 year 10 students…

The need for alcohol education today is as great as it was nearly 100 years ago when Mary Hunt convinced her local school board to initiate instruction in temperance education. (MM)

Statements on the use of alcohol and marijuana are presented by the Committee on Drugs of the American School Health Association. It is recommended that these topics should be openly and freely discussed in the classroom and be included in the regular health curriculum, kindergarten through twelfth year. (Author/BY)

The results of this survey indicate that there is a continuing need, both financially and in knowledge, to upgrade drug education practices. (RC)

Points and suggestions that could be used in an instructional program about alcohol. Presented at the Session on Alcohol and the Adolescent, 14th Annual American Medical Association-American School Health Association Session on School Health, San Francisco, California, 1972. (JC)

At the present time, the soundest instructional approach in helping students to clarify their attitudes and behaviors toward alcohol use/abuse is to separate it from other components of drug education and treat it as a separate subject area. (MJB)

A comparative survey of university students who had taken a course on alcohol education and those who had not indicated that alcohol education has some effect in modifying behavior and attitudes toward drinking. (JD)

Suggestions for teaching young people socially responsible behavior through public education programs and other measures that could contribute to the prevention of alcohol abuse. Presentation at the Session on Alcohol and the Adolescent, 14th Annual AMA-ASHA Session on School Health, San Francisco, California, 1972. (JC)

The purpose of this study was to develop and execute an alcohol intervention program that was directed at dangerous and disruptive behavior. (JD)

This study examined conditions under which three substance abuse curricula were implemented in three Oregon school districts. Data related to teachers' involvement were collected from interviews of 44 teachers in 21 schools. Information from program coordinators included details of implementation of curricula with 4,325 students. (Author/JL)

Posters submitted by school-age children to poster contests sponsored by the Addiction Research Foundation of Ontario were analyzed to gain insight into children's beliefs regarding the effects of alcohol use. (Author/MT)

This study examined the perceptions of 207 elected peer leaders in a seventh grade smoking prevention program and in a chemical abuse prevention program. Peer leaders' assessments of the adequacy of their training, the programs' components, the programs' influence on behavior and attitudes, and the programs' efficacy were analyzed. (Author/MT)