Objective: To investigate how alcohol marketing and peers may promote college students' alcohol use through social media. Participants: College students (N = 682) aged 18 to 22 years from a large Southern university completed paper surveys in April 2014. Methods: Structural equation modeling was used to investigate relationships among variables as…

Social influences together with local cultural norms are central factors that can influence the use of alcohol. The study, therefore, identified socio-cultural norms and roles capable of influencing alcohol use among young people in an alcohol producing community, in Nigeria. We used qualitative technique--focused group discussions among selected…

Research statistics highlighting the social costs of widespread excessive alcohol consumption have led to a proliferation of school-based prevention programmes that aim to give young people the skills and knowledge necessary to resist social pressure to drink alcohol and avoid potentially "risky" consumption. Such interventions offer,…

Purpose: Social marketing benchmark criteria were used to understand the extent to which single-substance alcohol education programmes targeting adolescents in middle and high school settings sought to change behaviour, utilised theory, included audience research and applied the market segmentation process. The paper aims to discuss these issues.…

A potential health crisis looms large in the Punjab, India where alcohol consumption has risen dramatically. Adolescents are especially vulnerable to the toxic effects of alcohol. This empirical study presents a pedagogical intervention, Children as Agents of Social Change (CASC), which aimed to raise awareness about the effects of alcohol using…

Excessive drinking among college students, which is influenced by an array of factors ranging from campus norms to membership in student organizations, has been linked to consequences including motor vehicle accidents, cognitive deficits, arrests, overdoses, assaults, and death. Considering the severity of consequences related to drinking,…

Introduction: Impaired driving is the leading cause of criminal death in Canada and results in numerous emergency department (ED) visits each year. Methods: An online survey was distributed to 94 emergency physicians and emergency medicine residents at an academic tertiary care hospital in Southwestern Ontario. Descriptive statistics were…

Purpose: The purpose of this paper is to explore perceptions of alcohol held by schoolchildren using the "Draw and Write" tool, to inform the planning of alcohol education in the classroom setting. Design/methodology/approach: A specifically designed "Draw and Write" booklet was used with 169 children aged nine to ten years…

Background: According to commercial marketing theory, a market orientation leads to improved performance. Drawing on the social marketing principles of segmentation and audience research, the current study seeks to identify segments to examine responses to a school-based alcohol social marketing program. Methods: A sample of 371 year 10 students…

Objective: Alcohol media literacy (AML) programs have achieved positive results for alcohol prevention; however, gender may moderate program effectiveness. This study investigated gender differences for an Australian AML intervention. Method: Fifth and sixth graders (N = 165), allocated to an intervention or wait-list control group, participated…

Background: Considerable attention has been focused on the impact of young people's alcohol use. To address this, schools often implement alcohol and drug education and there are many potential programmes to choose from. Objective: The aim of this study was to identify evidence-based alcohol education programmes for schools. Methods: A systematic…

Researchers have identified college student-athletes as a subgroup at risk for heavy drinking and associated consequences. Yet, few studies have examined multiple variables simultaneously to determine which stand out as most robust to explain drinking behavior among student-athletes. Student-athletes from 54 National Collegiate Athletic…

Alcohol abuse in Russia among children is increasing, but programs to address this problem have not been adequately developed. The experience of other countries in equipping children to handle alcohol in a mature and safe way can be used as a basis for creating new programs in Russia.

Digital stories (N = 71) were created in partial fulfillment of undergraduate coursework at a large mid-Atlantic university. Based on the alcohol habitus, two major themes emerged: the content present (e.g., dissonance between visual and narrative representations) and the content conspicuously absent from the stories (e.g., first-person…

Members of the Greek community have been found to engage in riskier alcohol drinking behaviors and have higher alcohol- related negative consequences. A sample of Greek members were surveyed in Spring of 2013 (n = 372). It was found that The Alcohol Use Disorders Identification Test-Consumption (AUDIT-C) scores were significantly higher for male…