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Download full textViegas, Ricardo G.; Oliveira, Armando M.; Garriga-Trillo, Ana; Grieco, Alba – Psicologica: International Journal of Methodology and Experimental Psychology, 2012
In order to be treated quantitatively, subjective gains and losses (utilities/disutilities) must be psychologically measured. If legitimate comparisons are sought between them, measurement must be at least interval level, with a common unit. If comparisons of absolute magnitudes across gains and losses are further sought, as in standard…
Descriptors: Measurement Techniques, Models, Risk, Decision Making
