In 1983, members of Cornell University's Class of '73 raised an all-American record in reunion gifts. How they got the participation, the high giving levels, and the first-time givers are discussed. The Cornell strategy, market research, recruiting solicitors, and getting the gifts are described. (MLW)

Colleges are using "prospect research" to gather information about and cultivate prospective wealthy donors, but the methods and their success are raising ethical questions about the donors' rights to privacy and the confidentiality of information about them. (MSE)

Lee Iacocca is steering his alma mater's drive to raise money to develop a facility for linking the university's two campuses, housing programs on regional and national economic development, and establishing an institute for research on economic competitiveness. (MSE)

Some ideas from small institution winners in CASE's Recognition Program are described. Awards for alumni administration, fund raising, institutional relations, publications, and periodicals were presented. (MLW)

The University Network Publishing Corporation (UNP), a new company that promises to print alumni magazines at "no cost" to the parent institution, is discussed. UNP will furnish a magazine shell with national advertising and the participating institution will fill in with its own material. (MLW)

Gallaudet University is beginning a program using computer-assisted telephone fund-raising solicitations of alumni, in a promising use of communications technology. (MSE)

Alumni periodical editors who successfully carry advertising were surveyed. Advertising, it is suggested, can pay for itself and defray part of production and distribution costs. The range of advertisers includes national, local, and in-house advertising, classified, business and professional advertising, and career placement advertising. (MLW)