Creating sustainable revenue streams to support community engagement is critical to building engaged colleges and universities. Drawing on social cognition theories within the organizational science literature, this article explores how community engagement professionals (CEPs) can promote sensemaking and organizational learning in ways that…

College and university leaders have paid an enormous level of attention to one domain of alumni involvement: charitable giving. In light of the decline of state support for higher education and the shrinking ability of families to pay for college, such emphasis is understandable. However, this emphasis has blinded scholars and practitioners to…

As the relative level of public support for higher education declines, colleges and universities aim to maximize alumni-giving to keep their programs competitive. Anchored in a utility maximization framework, this study employs the classification and regression tree methodology to examine characteristics of alumni donors and non-donors at a…

In the competitive marketplace of higher education, colleges and university leaders increasingly rely on the influence and service of their alumni to further institutional goals. Because of their demonstrated financial commitment to the institution, alumni donors are often enlisted to serve important roles as volunteers and political advocates.…

In the competitive marketplace of higher education, college and university alumni are increasingly called on to support their institutions in multiple ways: political advocacy, volunteerism, and charitable giving. Drawing on alumni survey data gathered from a large research extensive university, we employ a multinomial logistic regression model to…

This chapter discusses how alumni research can be used to inform key audiences about the impact of college on alumni, including the preparation of alumni for the workforce, alumni experiences as students, and whether alumni may be inclined to support their alma mater.