Alumni represent a tremendous market opportunity for universities. It is suggested that benefit segmentation--benefits sought or needs of a specific market--be used as a method to subdivide the alumni market in order to identify alumni educational needs and motivations, and benefits they seek. (MLW)

Some off-campus activities for alumni are outlined including: a bluegrass music performance for Carleton College alumni, a week-long "alumni summer college" offered by Lehigh University, and a week-long boat trip down the Colorado River for Arizona State University groups. (MLW)

The "magapaper," a cross between a newspaper and a magazine, is seen as deserving serious consideration for replacing alumni newspapers. The magapaper offers the inside news characteristic of newspapers, opportunities for better design, opportunities for lengthier off-beat stories, and continuing education. (MLW)

Alumni administrators must become full partners in institutional advancement and fund-raising. The salaries, access, and respect accorded alumni administrators must be at parity or near parity with development professionals. Some suggestions to further alumni/development partnership are provided. (MLW)

Four alumni programs are described including: an old timers' game which brings back former athletes, alumni association tours, workshops especially for women, and a phonathon for an institution's annual fund campaign. (MLW)

Improving productivity in alumni programs involves finding the right combination of budget, staff, and program that will energize the alumni. Whitman College has found that spending money, time, and energy to motivate and train volunteers, educate staff, and involve students yields rich dividends. (MLW)

The formation of an alumni/student association at Empire State College, which offers an alternative form of education to New York state citizens, is described. The association offers college-wide opportunities to use alumni and students as resources. Association activities and the benefits from the program are examined. (MLW)

An informal survey revealed a variety of young alumni activities, including separate young alumni associations, input to campus activities and college planning, social events, special interest groups, and professional networks. (MSE)

Some things to consider before planning separate alumni activities or associations for young alumni include common assumptions about young adults' interests, spending patterns, willingness to do fund-raising, and interest in meeting older graduates. (MSE)

College closings have generated a new alumni association--the independent association, operating despite closure of the parent college. Three independent alumni associations are discussed, and the development of tools to serve the needs of independent associations, especially fund raising and financing, are advocated. (MLW)

As a profession, alumni relations is moving from its ancillary function into the mainstream of safeguarding the life of universities. The development of alumni associations and alumni relations is traced from its beginning to this position of importance. (JMD)

At Brown University, continuing education programs have contributed to the diversification of alumni programs and have attracted previously uninvolved alumni. Benefits of alumni education programs, program formats, and advice are discussed. (JMD)

Inflation posed a special financial threat to the University of Illinois Alumni Association because it sold life membership for one lump sum. The university's revised financial planning is discussed in terms of cost analysis, historical perspective, projection technique, and ultimate solution. (JMD)

Points to consider when contemplating a national alumni program are reviewed, including: (1) the program will be expensive, (2) a national clubs organization will take staff time, (3) volunteers will be used effectively, and (4) the college will come alive to those who rarely get to the campus. (MLW)

Organizational changes in Carleton College's alumni club system are described that facilitated: integration of volunteer efforts, communication among volunteers, training and selecting of leadership, and long-range planning. Local club officers were replaced with area steering committees including volunteers in admissions, fund raising, careers,…