Stories about young graduates grumbling about a variety of concerns, from the price of athletics tickets to a perceived lack of outreach from faculty they worked with as students, pop up frequently in chatter among alumni directors at conferences, on discussion boards, and in casual conversations between peers. The consensus is that…

Encountering disillusioned alumni throws a wrench into the already complicated science of alumni engagement. From Kay O'Dwyer and Quentin Derryberry, III's dealings with disgruntled graduates of their institutions, Emmanuel College in Massachusetts and Boston University (BU) respectively, they have learned an important lesson: Alumni do not get…

Developing an effective engagement strategy begins with an open mind and an outstretched hand. It requires alumni professionals to reconsider how alumni identify themselves within the institution, relinquish some control of the planning and execution of programs, and meet alumni where they are--on terra firma or online. But most of all, it…

International alumni relations is about recognizing an important population that wants to be connected but often feels disengaged. This article shows how to engage international alumni by customizing programs to meet their needs. It suggests four areas of programming: brand awareness; career and life networking; resource development (fundraising…

A growing number of U.S. institutions are recognizing the importance of reaching out to and involving alumni in meaningful ways--so much so that it's encoded as a specific campaign goal. But, like fundraising goals, alumni engagement goals are not realized easily, overnight, or just because they're committed to paper. Lasting engagement takes…

With roots going back to 1986, the Student Team on Alumni Relations or STAR was one of the first student-alumni groups in Canada and routinely attracted capable and enthusiastic volunteers. It offered to appreciative, albeit small, student audiences a suite of popular programs, including job shadowing and goodie boxes parents could send to their…

Alumni clubs and chapters are powerful tools for keeping alumni connected to each other and the institution, gathering insight into what alumni want from their alma mater, and even raising money for the institution. And while alumni leaders do not need to devote a large amount of their budget to create successful groups, they do need to ensure…

Jeremiah Stevens, director of alumni relations at Lake Forest Academy in suburban Chicago, contends with a bit of an unusual challenge. He must manage and motivate not one but two alumni boards. While alumni professionals may not share Stevens' particular circumstances, they certainly can relate to a struggle to jumpstart a languishing board and…

Last summer, the University of Liverpool welcomed the 4,000th graduate of its online programs to its alumni community. This is a significant milestone in the expansion of their international footprint, considering that just five years earlier the university had enrolled half as many online. Equally as important as the growth of their online…

The alumni relations profession has undergone profound changes in the past century. Alumni officers have responded to opportunities and threats presented by advancing technologies, shifting cultural norms, and unstable world economies. Innovations such as Facebook and smartphones have changed everything, and in a flat world, alumni relations…

This article describes the author's experience in alumni relations in a country, Denmark, where few are willing to bear the institution's logo. The author likens his journey to that of Lewis and Clark, who introduced the rest of America to the western part of North America. And just like them, the author and his colleague experienced unforeseen…

In 2007 the University of Colorado Boulder Alumni Association moved under the university's umbrella after the alumni members had spent 11 years under the CU Foundation. But there were two major catches. First, the chancellor wanted them to eliminate their membership dues, as he felt they competed with the annual fund. Second, he could only make up…

Delivering on a commitment to diversity in schools, colleges, and universities is a living, breathing endeavor for many members of the advancement community. While a diversity leadership agenda is set clearly from the top, advancement officers can and must play a critical role in this arena. Effective development and alumni leaders are uniquely…

California State University, Fresno administrators and development leaders figured that a campus culture of philanthropy would be critical to the success of the institution's first comprehensive campaign. There was one problem: They did not know how to define it, or for that matter, measure it or grow it. The campaign proved successful, hitting…

When Tim Clevenger became executive director of the University of Oregon Alumni Association in 2011, he was dismayed to learn that revenue, including paid memberships, was steadily declining. The association staff and board of directors considered multiple strategies to boost earnings, with stabilizing and growing dues revenue high on the list.…