While most scholars and higher education professionals believe in the intrinsic value of a liberal arts degree, high school students and their parents often have a different bias as they seek to determine where to invest themselves and their resources. Anyone who has taught in or recruited for the social sciences or humanities will recognize the…

Each winter, the best collegiate football programs compete in the Bowl Championship Series. in addition to showcasing their prowess of the field, each school is afforded opportunities to highlight other aspects of their institution in the form of advertising spots. The current study analyzed each of these spots for the 43 university participants…

The advantages of involving alumni in graduate program recruitment are outlined, and suggestions are given for the administration of these recruitment programs. (MSE)

Applying a consumer satisfaction model to higher education program administration provides the manager with a systemic view of satisfaction, related variables, and postpurchase (alumni) actions. By manipulating the variables leading to consumer satisfaction, the institution can satisfy its consumers and increase the likelihood the consumer will…

A discussion of college policy concerning the recording of student name changes reviews existing laws and professional guidelines about changing names and offers a suggested administrative protocol for adjusting student records. Policy and procedures concerning the records of former students, cross-referencing, and reprinting diplomas are also…

A study that utilized a data set that permitted evaluation of assumptions regarding the effect of participation rates in student follow-up mail surveys is discussed. Participant demographics and relationships among the variables were analyzed in low and high response rate surveys. (MLW)

A survey of 26,516 alumni representing 120 colleges and universities assessed former students' satisfaction with their bachelor's degrees in 3 areas (personal growth, continuing education, job preparation) and by 4 subgroups (by gender, institution type/size, years since graduation, major). Results are reported, and ways to incorporate findings…

A description and discussion of a university market penetration plan looks at problems and opportunities related to market selection, establishment of performance objectives, timing, use of human resources, developing a promotional plan and activities, doing a market survey, garnering alumni support, using the media, and using college-community…

McMaster University's experiment with alumni involvement in student recruitment consisted of matching an alumnus with an accepted applicant to make a personal contact to encourage enrollment and answer questions when possible. The experiment correlated with a decrease, not increase, in the capture rate in the area it covered. (MSE)

A plan for college market penetration that has been successful in increasing the applicant pool for one institution is outlined and discussed. It includes development of performance objectives, a schedule, a promotional plan, market survey, and promotional activities including alumni, media, and other community resources. (MSE)

A study of the image of the University of South Dakota among high school seniors, students, and alumni revealed a generally positive image, with some less definitive aspects of the image and with variations in image according to group surveyed. The image profile technique used was found to be reliable in assessing the perceptions of the three…

Colleges and universities are using innovative methods to improve services that affect the institution's enrollment-management function, primarily in registration and information management. Registrars' offices can also promote academic excellence by incorporating honors into transcripts, participate in student recruitment by providing timely…

A survey of Alaskan students receiving bachelor's degrees in Alaska and other states in 1981-85 elicited opinions on the quality of the educational experience and the curriculum, the relationship between the curriculum and employment or further study, the perceived benefits of a college education, and graduate indebtedness. (MSE)