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Carter, Virginia L., Ed.; Garigan, Catherine S., Ed. – 1979
Student recruitment is explored in a compilation of articles originally published in "CASE Currents." Focus is on marketing, market research, student consumerism, advertising, publications, recruitment tools, and students and alumni. Included in the 46 papers are the following: "A Management Approach to the Buyer's Market" (William Ihlanfeldt);…
Descriptors: Advertising, Alumni, College Bound Students, College Students
Strenglein, Denise, Ed. – 1977
Centralized control of budgets and programs, a growing consumerism among students, and collective bargaining are among the issues addressed in a Florida statewide conference on institutional research. papers and reports include: the keynote address; a legislative workshop; a collective bargaining panel; The New College Story as Told by 103 Alumni…
Descriptors: Access to Education, Admission Criteria, Alumni, Budgeting
