Both routine monitoring reports and special studies contribute to effective fund-raising efforts and the provision of services to alumni of the Massachusetts Institute of Technology. A long-range strategy committee was established to determine market-research needs and approaches and to establish long-term alumni-relations priorities. The alumni…

Launching an alumni survey requires consultation with many campus constituencies, thoughtful decisions about intent and content, careful planning of all operational procedures and proper promotion. Census surveys, telephone versus mail surveys, decisions on data entry, timelines, costs, publicizing, etc. are discussed. (MLW)

Surveys of students and alumni are viewed as helpful by accrediting teams, college recruiters, career counseling and placement officers, current and prospective students, etc. Only in large-scale national surveys like Cooperative Institutional Research Program (CIRP) is there potential for individual colleges to utilize data for their own…

The development, design, and results of a survey of Florida State University alumni who received their degrees during 1980-1981 are examined. The questionnaire was mailed to 4,588 students who received undergraduate or graduate degrees, and 1,533 responses were obtained. Attention was directed to whether students had achieved personal, academic,…