Historically Black college and university (HBCU) leaders lack strategies to enlist and retain donations from alumni to support long-term sustainability. HBCU leaders are concerned with developing and implementing strategies for enlisting and retaining alumni donations. Grounded in resource dependency theory, the purpose of this qualitative case…

Recent alumni participated in this qualitative study to determine factors that influence alumni engagement. Each participant completed a pre-interview survey to determine their student involvement scores, which were grouped into three groups -- high, medium, and low engagement. I created interview questions and a protocol. Following the completion…

This dissertation aims to explore the donor characteristics at a large southern public doctoral granting university. The goal is to better understand alumni donor motives and the changing intrinsic needs of the donor across generations. Economic and philosophical theories including Social Exchange Theory, Warm Glow, and Recognition Theory will be…

Historically Black colleges and universities (HBCUs) emerged in the early 19th century as a response to racial segregation and exclusion that characterized American postsecondary education. Of the 105 HBCUs, 47 are closely affiliated with a Black Church whose fundraising capability exceeded that of the HBCU. A decline in federal and state support…

The gap between predicted and actual outcomes--following a university's removal of their controversial Native American nickname--may be rather wide. This study investigates what alumni threaten or promise to do upon a potential school nickname change, and what actual actions result once change does occur. The University of North Dakota's (UND)…

Decreasing financial health damages an organization's reputation and economic viability to survive. Historically Black Colleges and Universities (HBCUs) leaders must strive to improve their financial health to protect their institution's reputation and risk of closure. Grounded in strategic enrollment management theory, the purpose of this…

Using a dataset that includes every private donation made to a large public university from 1938 to 2012 and demographic information on all alumni, we examine the effects of public research funding on individual donations. Our dataset allows us to examine crowding effects on a small time scale and extensive donor characteristics. We estimate…

This study explored the drivers for Long Beach City College alumni, a 2-year California community college (CCC), to engage with and donate to their alma mater. Due to the widespread decline in enrollment post-COVID-19 pandemic, institutions face increasing financial insecurity. They must now explore new funding streams. By modeling the success of…

HBCUs have failed to solicit consistent and substantial financial support from their alumni base. Robust alumni giving is foundational to an effective advancement program. Without substantial endowments and robust alumni giving, HBCUs will struggle with accreditation, student retention, faculty satisfaction, and leadership. Hence, the problem of…

Purpose: This paper draws on two studies from a wider research program exploring the long-term graduate outcomes of Australia's international development scholarships, the Australia Awards. The paper's focus is on exploring how soft power can be identified through international scholarships and outlines conditions for success in achieving such…

Alumni's engagement and contributions are mission-critical to a university. Alumni's role can be both financial as well as engagement in promoting and supporting the university's vision, mission, and operations. In the case of HBCUs (Historically Black Colleges and Universities), alumni members also play a significant key role in communicating the…

This study investigates the relationship between social media engagement and alumni giving, focusing on its contemporary relevance within Historically Black Colleges and Universities (HBCUs). The purpose of the study was to explore alumni perceptions of various social media activities and examine differences based on education level and alumni…

Due to ongoing financial cuts and budget restraints, community colleges have turned to alumni association fundraising to support their mission and advance their institution. Fundraising for any organization is challenging, but community college alumni institutions have a more difficult time than their university counterparts in recruiting alumni…

The literature on charitable contributions to higher education focuses overwhelmingly on why donors give. This study aims to understand the monetary choice of a contribution, specifically what factors are linked to higher/lower donations. The current research employs the brand communities framework to analyze the role of the strength of the bonds…

The changing financing model for public institutions of higher education has brought into focus the importance of alumni fundraising and the factors that increase the likelihood of giving. Recognizing these dynamics, higher education leaders are increasingly implementing what are known as high-impact practices into the student experience with the…