E-mail is seen as an inexpensive, fast way to communicate with university constituencies, especially alumni. The next logical stage for the use of this Internet technology is the development and evaluation of permission based e-mail (PBE) campaigns. In this paper, we directly examine recipient evaluation of PBE in the context of a university…

A centralized, university-wide approach to collecting alumni information was established. The centralized approach provided information with greater potential for utilization, permitted comparisons among university units, and generated information on trends in alumni outcomes from year to year. All alumni in a given class are surveyed in order to…

The results of a college of optometry graduate survey, designed to gather information on how the clinical program has prepared professionals for practice during the last 10 years, are reported and the questionnaire used is included. (MSE)

Alumni associations wishing to attract younger graduates with their programming may find they need to assess the interests and needs of this group carefully including their reasons for participating in continuing education programs, time constraints, travel costs, family responsibilities, and professional development needs. (MSE)

Because General Educational Development (GED) graduates in Mifflin County, Pennsylvania, were in need of an association to encourage their further educational development and enhance their newly established feelings of self-worth, an alumni association was formed. Within this peer group, alumni vented frustrations, obtained special training,…

Reviews the procedures used by James Madison University (Virginia) to develop an assessment plan for the Health Sciences major. The assessment program included cognitive areas, basic competencies of entry-level health educators, student teaching, alumni surveys, and information literacy. The assessment program was reviewed by outside peer…

Experiences of Eastern New Mexico University in conducting a student outcomes study are described. After tracing the background of the study, the following outcome dimensions are described: knowledge outcomes, skills outcomes, attitudes and values, student relationship with the university, and occupational outcomes. The university's Student…

A survey of 262 graduates of a comprehensive university indicate fairly strong support for general education and the associated objectives of such a program. Some differences emerged between alumni of different disciplines, genders, and periods of graduation. Implications for recruitment, public relations, and program planning are considered.…

In 1978 a national survey was undertaken of the alumni directors at state colleges and universities with enrollments of at least 5,000 students. The questionnaire was designed to provide information on: (1) patterns of work satisfaction among alumni directors; (2) the status of current issues in the conduct of alumni affairs; (3) changes taking…