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Alumni Relationships in the Electronic Age: An Assessment of a Permission Based E-Mail Campaign
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Moore, Robert S.; McLaughlin, Caragh E. – College Student Journal, 2007
E-mail is seen as an inexpensive, fast way to communicate with university constituencies, especially alumni. The next logical stage for the use of this Internet technology is the development and evaluation of permission based e-mail (PBE) campaigns. In this paper, we directly examine recipient evaluation of PBE in the context of a university…
Descriptors: Females, Alumni, Communication Strategies, Alumni Associations
For Good Measure.
Calvert, Steve – Currents, 1996
In a question-and-answer format, the assistant vice president for development and director of alumni relations at Carnegie Mellon University (Pennsylvania) discusses how alumni directors can gauge their programs' effectiveness, how his institution addresses the issue, and how a Council for Advancement and Support of Education project to develop…
Descriptors: Administrator Attitudes, Alumni, Alumni Associations, College Administration
Details, Details.
Blansfield, Karen C. – Currents, 1996
Eight planning essentials for a successful college reunion are outlined: starting early; selecting enthusiastic and reliable volunteer leaders; training volunteers; balancing the budget; containing costs without sacrificing quality; publicizing; anticipating the unexpected; and evaluating the experience. Anecdotal evidence is offered that planning…
Descriptors: Alumni, Alumni Associations, Budgeting, College Administration
Alumni Training by the Book.
Zelno, Robert P. – Currents, 1992
Recommendations for planning a successful training workshop for college alumni volunteers include assuring the association is organized and the program well timed; making sure everyone agrees to budget and/or financial commitments; using seasoned volunteers to conduct a feasibility study and determine training needs; making training enjoyable; and…
Descriptors: Alumni, Alumni Associations, College Administration, Financial Support
Opportunities for Alumni Relations.
Kopecek, Robert J.; Kubik, Susan K. – New Directions for Institutional Advancement, 1982
The problems of organizing a group as heterogeneous as community college alumni are difficult but are worth the effort. Alumni associations can enhance public image, influence public opinion and legislators, recruit students, provide employment sources, assist in academic program evaluation, provide general guidance, and contribute financially to…
Descriptors: Administrative Organization, Alumni, Alumni Associations, Community Colleges
Public Relations in the Community College: How to Start up an Operation, Determine the Program, and Master the Skills of Community College Public Relations.
Trent, Richard L., Ed. – 1981
This nine-chapter manual provides a practical guide to community college public relations (PR) for PR officers with expanding responsibilities. Chapter I explores the philosophy of community college public relations, considering the issue of community, the role of the PR director, and potential problem areas. Chapters II and III provide guidelines…
Descriptors: Administrator Role, Alumni, Alumni Associations, Community Colleges