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Brant, Keith E.; Regan, Patrick J. – Currents, 2002
Asserts that for some in advancement, and many observers outside the profession, giving has become the primary measure of alumni satisfaction and the success of an alumni program. Two practitioners take issue with that assumption and offer ways to develop more comprehensive program assessment tools. (EV)
Descriptors: Alumni, College Graduates, Fund Raising, Higher Education
Finn, Daniel J. – New Directions for Institutional Advancement, 1978
Surveys carried out by Boston University focusing on alumni relations are discussed. The goal of the survey was to create an information base of attitudinal and marketing data on which to base program recommendations. The findings of the survey and program implementations are explained. (Author/SF)
Descriptors: Alumni, Fund Raising, Higher Education, Information Needs
Peer reviewed
Direct linkMoore, Robert S.; McLaughlin, Caragh E. – College Student Journal, 2007
E-mail is seen as an inexpensive, fast way to communicate with university constituencies, especially alumni. The next logical stage for the use of this Internet technology is the development and evaluation of permission based e-mail (PBE) campaigns. In this paper, we directly examine recipient evaluation of PBE in the context of a university…
Descriptors: Females, Alumni, Communication Strategies, Alumni Associations
Heemann, Warren, Ed. – 1985
Criteria for evaluating college and university advancement programs are presented, based on the efforts of professional area trustees and advisory committees of the Council for Advancement and Support of Education (CASE). The criteria can be useful in three ways: as the basis of internal audits of advancement programs or program components; as the…
Descriptors: Alumni, Evaluation Criteria, Fund Raising, Government School Relationship
Kopecek, Robert J.; Kubik, Susan K. – New Directions for Institutional Advancement, 1982
The problems of organizing a group as heterogeneous as community college alumni are difficult but are worth the effort. Alumni associations can enhance public image, influence public opinion and legislators, recruit students, provide employment sources, assist in academic program evaluation, provide general guidance, and contribute financially to…
Descriptors: Administrative Organization, Alumni, Alumni Associations, Community Colleges
Willmer, Wesley Kenneth – 1981
Based on a research study that assessed the process of institutional advancement at selected small, independent colleges, this monograph provides data designed to help small college presidents, trustees, and advancement personnel focus on the advancement of their institution rather than its termination. Chapter One discusses the concept of…
Descriptors: Administrative Organization, Alumni, College Administration, College Planning
Download full textRichards, Michael D.; Sherratt, Gerald R. – 1981
The historical role of institutional advancement and the specific activities and trends currently affecting it are reviewed, and four strategies for advancement programs are suggested. Institutional advancement includes alumni relations, fund-raising, public relations, internal and external communications, and government relations, and its…
Descriptors: Alumni, College Administration, Cooperative Programs, Educational Finance
