Many small-shop alumni directors with no-frills budgets have found volunteer alumni help worth the organizing efforts. Some creative ways that colleges and universities have found to inspire new interest among the uninvolved are described. (MLW)

This article examines the philosophy behind alumni merchandising programs used by several colleges and universities, focusing on how alumni association directors determine which products best suit their mission and their audiences. It discusses techniques and products used by associations at Boston College and the Universities of New Hampshire,…

Whether facing budget and staff cuts or event logistics, alumni associations can make good use of volunteers. Three important rules for volunteer program management include maintaining good volunteer relationships, knowing when to ask for help, and recruiting good veteran, novice, and even nonalumni volunteers. (MSE)

Provides advice for small alumni offices on how to sponsor an alumni travel program, focusing on booking a travel agent, deciding where to go, using faculty as tour guides or lecturers, making time for alumni office staff to go along, remembering special touches, visiting local alumni, avoiding overt fund raising, and being prepared for problems.…

Provides a tabular listing of alumni-development software produced or sold by 56 companies. Each listing includes the vendor name, address, contact name, telephone number, electronic mail address, World Wide Web site, software name, price range, system requirements, standard reports, reporting tools, number of installed sites, and client type.…

This article discusses the drawbacks of alumni merchandising, with alumni association directors voicing concerns about overloading alumni with solicitations and detracting from the associations' primary mission. It argues that if alumni associations must resort to merchandising, they should offer only high quality products. (MDM)

This article maintains that the best alumni magazines present lively campus topics on the cover and at the core of the feature section, arguing that too many alumni periodicals seek to be clones of general-interest commercial magazines. Examples from various alumni magazines are presented. (MDM)

One of the hottest movements in banking right now is affinity credit cards. For banks, they mean a new source of credit customers. For institutions and alumni organizations, they can mean an easy, inexpensive way to keep the institutional name in front of alumni. (MLW)

Discusses the need for alumni directors to have a good working relationship with their college or university chief executive officer (CEO). Alumni directors need to increase their visibility, meet with the CEO on a regular basis, show results, plan around the CEO's schedule, and mediate conflicts between alumni and the CEO. (MDM)

Five strategies for recruiting and motivating college alumni club leaders are outlined, including focusing on collaboration among volunteers as much as on leader qualities, recruiting volunteers to support leaders, allowing key volunteers to make contributions that don't require much of their time, maintaining continuity of policy and practice,…

Advice is offered on promoting diversity within the college alumni association, based on the University of Kansas Alumni Association's experience. Suggestions include providing offerings that appeal to everyone; challenging alumni to participate in reaching out to others; and inviting alumni involvement when dissatisfied. (MSE)

This article presents five basic guidelines for initiating a successful alumni merchandising program: (1) shop around for the best vendor; (2) decide what to sell; (3) manage merchandise properly; (4) watch out for risky business; and (5) get what you pay for. (MDM)

This article reviews the tax implications of alumni association merchandising programs, focusing on unrelated business income tax (UBIT) that nonprofit organizations, such as alumni associations, must pay on income derived from a trade or business not substantially related to their tax-exempt status. It also discusses postal regulations that…

This article profiles "Northeastern University Magazine," discussing how this alumni magazine has changed its focus over the last several years to appeal to a younger audience and to present stories that cover the institution and its graduates as subjects worthy of study in themselves. (MDM)

Graphic design expert Jan White presents five principles to make alumni magazines more dynamic and more relevant to readers: (1) reach the reader; (2) write better captions; (3) pack photographs with power; (4) keep the design consistent; and (5) effectively integrate visual material and text. (MDM)